brand activation

Automotive Interview: How Carvana Is Bringing The Entire Car-Buying Experience Online With Its Vertically Integrated Platform

This ecommerce retailer is helping the automotive category move online, solving for issues like financing, test drives and more for today's digital audience

Brand Activation & Immersion Digital Native Apparel Brand Tests Brick And Mortar At New York's Hudson Yards

Menswear brand Mack Weldon launches an interactive brick-and-mortar outpost as its first venture into physical retail, complete with gaming competitions and discovery-led education

Fashion & Apparel Interview: How Luxury Shoe Brand M.Gemi Uses A Hudson Yards Store To Build Lifetime Customer Relationships

Following the recent opening of a brand new permanent retail space in New York's Hudson Yards development, M.Gemi co-founder Cheryl Kaplan tells PSFK how to build a better customer experience

Hotels, Hospitality & Travel Arlo Hotels Partners With Digital Marketplace To Offer Millennial Guests Unique Gift Shopping

The hotel's gift shops will sell a curated selection of products from online retailer Fancy, bridging the online-offline gap to reinvent the gift shop concept for a younger generation

Advertising Mattel Celebrates International Women's Day With Barbie Activation

In an effort to reinforce Barbie as an empowering icon for girls, the Mattel brand launched a New York popup store and global social media campaign for IWD

Beauty Lush Debuts Digital Packaging & Visual Search App At SXSW

The U.K. body care retailer launched a SXSW activation that demonstrated its fusing of tech with sustainability, letting festival attendees explore digital features to be featured in an upcoming Tokyo concept store

Retail Macy's Multichannel Spring Campaign Offers Personal Shopping & Styling Services

The big-box retailer's 'Find More' campaign marshals online and in-store content, curation and personal shopping assistance in conjunction with an overall message about finding individuality through fashion

Loyalty & Membership Gamified Hotel Campaign Rewards Guest Who Returns Most Outrageous Stolen Item

A New Orleans hotel is launching a unique promotion, rewarding the guest who returns the most interesting pilfered item from any point in the hotel's history with a week-long stay in its presidential suite

Merchandising & Curation For International Women's Day, The Future Of Retail Is Female

PSFK spoke to the organizers of the Wide Awake: A Day For Female Founders conference, plus the female leaders behind Unbound Babes, Birchbox and Eloquii, to glean insights into where a more equal retail landscape is heading

Packaging & Product Engagement Estee Lauder Partners With Streetwear Brand Kith For Limited-Edition Collection

In what might seem like an unlikely pairing, the streetwear apparel retailer and heritage beauty co are teaming up to tap each other's markets, lending some streetwear cool to a skincare collection

Shopper Marketing & Promotions Buzzfeed's New York-Exclusive Offline Newspaper Lets Readers Redeem Online Coupons

The publisher is using coupon codes redeemable with online retailers to test whether a physical newspaper could generate significant advertising revenue

Entertainment How Brands Like KLM Build Community Through Virtual Connection

Interactive technologies help build authentic, virtual connections between brands and consumers around the world

Advertising TJ Maxx Instagram Contest Engages Shoppers Across U.S. Cities

The retailer is partnering with five tastemakers to create six themed looks for which consumers can submit price guesses on Instagram in a gamified, coast-spanning activation

Cafe & Restaurant KFC Fans Can Contribute And Fund Product Ideas Via Online Innovations Lab

The chain restaurant's Innovations Lab is an Indiegogo crowdsourcing and crowdfunding campaign that helps the brand foster innovation and gauge consumer interest