brand activation

Automotive Houston Customers Can Order Domino's Pizza For Driverless Delivery

The latest evolution in its series of tech-enabled activations, the pizza brand will start delivering select orders with self-driving vehicles in the Houston area, partnering with autonomous vehicle maker Nuro

Brand Activation & Immersion Op-Ed: The Future of Retail Is Human

Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off

Analysis How Retailers Like Selfridges Connect With Consumers By Putting Experience First

From skateboard ramps and selfie rooms to in-store gaming spaces, here's how leading names like Lush and Samsung are driving engagement through dynamic and memorable shopping experiences

Design World's First 3D-Printed Community Provides Housing For Low-Income Area

An undisclosed community in Latin American is slated to receive a development of 600-800 square-foot houses made possible through tech company ICON's state-of-the-art printer

Fashion & Apparel eBay Popup Concept Gives Smaller Retailers An IRL Outpost

eBay is opening a market featuring forty local business as an experiment in helping smaller venders cultivate consumer engagement

Fitness & Sport Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Beauty Storefront Op-Ed: Five Ecommerce Brands Who Recently Launched Pop-Ups With Storefront

Storefront communications manager Arielle Crane on some of the most successful temporary retail spaces, from brands including Amazon and MM LaFleur

Consumer Goods Storefront Op-Ed: Three Reasons To Open A B2B Pop-Up Store

Author Allison Hékimian makes the case for using the typical B2C strategy for business relations, explaining the opportunity to establish resource partnerships and reinvent the showroom concept

Features Op-Ed: CEO On Ten Years Of Kickstarter

Kickstarter's Aziz Hasan reflects on the crowdfunding site's journey since launch in 2009, highlighting its continued evolution of service and dedication to supporting authentic creativity

Advertising P&G's Female-Focused Docu-Style Films Aim To Reinvent Advertising

P&G is launching a Hulu-exculsive documentary-style series called "Queen Collective," promoting gender equality through film while merging content with advertising

Merchandising & Curation Samsung Experience Stores Bring Tech Playgrounds To U.S. Malls

The tech brand's immersive, discovery-led locations let customers try out its expansive product selection to encourage better engagement while also helping malls' business

Food & Beverage Banana Bread Startup Raises Brand Awareness While Reducing Waste With Pop-Up Exchange

The Amsterdam-based popup invited customers to bring in their old bananas in exchange for a free slice of the brand's homemade banana bread

Cafe & Restaurant How Retailers Like Charlotte's Web Are De-Mystifying Cannabis Consumption With Edible Engagement

From PSFK's Infusing Cannabis & CBD Into The New Brand Experience report, here's how today's cannabis retailers are using food-related activations to familiarize consumers with the popular plant

Retail Nordstrom Debuts Store-In-Store Nike Shop For Men

After establishing dedicated Nordstrom spaces for women, Nike is launching its first menswear shop in the department store's New York location

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