Brand Activation & Immersion

Analysis How Brands Like Nike Are Delivering A More Personalized Mobile Experience With Loyalty Apps

From PSFK's Loyalty Debrief, here's how some of today's most innovative retailers are building centralized mobile platforms that provide personalized and superior assistance

Automotive How Brands Like Subaru Are Fostering Independence In Kids With Outdoor Sanctuaries

From PSFK's Back-To-School Deck, here's how two retailers are enhancing their value by promoting an active, playful lifestyle for kids with intricate playgrounds and adventures

Brand Activation & Immersion McDonald's 'McHive' Is Its Smallest Cafe Dedicated To Supporting The Bees

The chain's smallest-ever restaurant invites bee clientele into its interior, where they can avail themselves of the fully functional hive

Fashion & Apparel PSFK's President of Research And Strategy: How Untethered Lifestyles Are Driving Modern CX

Scott Lachut imparts some advice on how to cater to consumers who are always on the go

Entertainment Wrangler Fans Can Scan Their Back Pocket To Unlock Exclusive Merch And Footage

The jeans maker launched a mobile activation in partnership with the upcoming release of "Old Town Road," encouraging Wrangler wearers to "scan their booty" with their phones to unlock content

Features How Leading Brands Like Jetblack Are Driving Engagement With Messaging Assistance

Spanning verticals from luxury and apparel to travel and cryptocurrency, today's most innovative retailers and services are fostering consumer engagement through messaging capabilities

Beauty Glossier Staffs Its Seattle Popup With "Offline Editors" To Bond With Customers

The digital-native makeup brand known for minimalistic looks launched a Washington popup that looks to salespeople as rapport-building ambassadors to enable more personal experiences

Fitness & Sport How Stores Like Nike Are Leveraging The Best Of Experiential Retail With Multi-Purpose Design

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how two leading brands are employing purposeful experiential retail by engaging customers at every touchpoint throughout the physical store

Food & Beverage How Brands Like Reebok Nurture Long-Term Consumer Relationships With VIP Access

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs

Health Cannabis Delivery System Omura Caters To Upscale Consumers

The functionality-focused brand allows dosage-controlled cannabis delivery, positioning itself for a wider audience of premium customers

Merchandising & Curation How Retailers Like Selfridges Connect With Consumers By Putting Experience First

From skateboard ramps and selfie rooms to in-store gaming spaces, here's how leading names like Lush and Samsung are driving engagement through dynamic and memorable shopping experiences

Loyalty & Membership Mount Sinai Offers Sports-Themed Facility To Encourage Male Patient Visits

The establishment is partnering with Man Cave Health to encourage more male patients to complete prostate checkups with a sports bar-like men's health space

Design World's First 3D-Printed Community Provides Housing For Low-Income Area

An undisclosed community in Latin American is slated to receive a development of 600-800 square-foot houses made possible through tech company ICON's state-of-the-art printer