Brand Activation & Immersion

Brand Activation & Immersion Floyd furnishes select Airbnbs to let customer experience its products IRL

The direct-to-consumer furniture startup Floyd partnered with homesharing marketplace Airbnb, furnishing the homes of some of their favorite properties across the US with Floyd furniture so that potential customers could experience it in a real-life home setting.

Fashion & Apparel How Brands Are Tapping The Power Of Community Through A New Kind Of Exclusivity

PSFK has spotted a trend bubbling up at the confluence of exclusivity and community, where brands retailers are tapping into the ephemeral and the human with unique networks as a remaining way to differentiate and connect more deeply

Advertising Report Launch: PSFK X Complex's "What's Next: Generation Antidentity" Is A Guide To Engagement That Transcends Labels

Moving beyond labels like genre and demographic to engage audiences in an age of ever-evolving identity

Entertainment YouTube’s Super Stickers let fans show their support and generate extra income for creators

Video-sharing platform YouTube introduced Super Stickers, animated graphics that fans can purchase during livestream videos. Sticker packs are available in a variety of languages and in a range of price points, from 99 cents to $50. In addition to the tiered membership subscriptions and Super Chat perks that fans pay to access, Stickers are the latest way YouTube and individual creators are generating income.

Brand Activation & Immersion Depop brought its P2P marketplace offline with a live resale event in New York City

Depop, a peer-to-peer marketplace that lets users sell pre-owned clothing and other items such as books or artwork, hosted a live event in New York City that allowed local sellers to connect with community members and sell items in person.

Food & Beverage How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Interview Jeff Staple On How Streetwear Set The Tone For Today's Mainstream—And What To Expect Next

Jeff Staple of Staple Design talks current retail strategies and themes like the hyper-local and gender-fluid that had their origins in streetwear—and also explains why "vintage curation" will be retail's next wave

Children PSFK Retail Conference Preview: b8ta On Its Evolution As A RaaS Provider And An Optimistic View For Retail's Future

b8ta's co-founder and president Phillip Raub speaks with PSFK ahead of appearing at our retail conference to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail

Beauty Beautycon celebrates diversity of all forms with inclusive initiatives

Beauty-focused trade show Beautycon positions inclusivity at the center of its events via initiatives like GLAAD pronoun training for the Beautycon team, free on-site child care, and signs declaring that all ages, races, genders, sexual orientations and abilities are welcome.

Features Panel Preview: Why Community Is Key To Streetwear's Consumer Engagement Prowess

Ahead of appearing on Anomaly's upcoming panel all about how streetwear culture and retail are redefining consumer engagement and brand activation, PSFK sat down with Brendan Dunne, deputy editor at Complex Networks, for his thoughts on why the category has been so successful at generating followings and sustaining engagement—and what other retailers can learn from 'the drop'

Design Why Trending Design Site Hunker Opened A Multi-Story House

Ahead of appearing at our upcoming retail conference, Hunker editor-in-chief Eve Epstein and Whereabout studio founder Gabriela Baiter talk building a media brand today and take us inside the Hunker House—the high-design IRL manifestation of the online decor site

Innovation PSFK Retail Conference Preview: Tomorrow's Store Will Sell Feelings, Not Things

Prior to PSFK's Future Of Retail Conference 2020, YourStudio's co-founder and creative director Howard Sullivan explains why the next gen of retail stores will fulfill consumers with service and spirit instead of stuff

Retail This Inclusive Beauty Brand Is Disrupting The Way Consumers Apply Makeup

Grace Beauty is making doing one's makeup accessible to more, creating tools designed for those with conditions that can make gripping cosmetic tools difficult

Beauty Target's adaptive-wear Halloween costumes help disabled children participate in the fun

Big-box retailer Target launches Halloween adaptive wear costumes, so children with mobility and sensory issues can easily access costumes to celebrate the holiday. The retailer adapts the costumes to complement wheelchairs such as a Cinderella carriage and pirate ship that fit over wheels. For autistic children, the brand focuses on designing costumes that remove tags and other stimulants that may overwhelm them. Also, a hidden abdominal opening leaves room for media equipment access as needed.