Brand Activation & Immersion

Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Case Study House of SHOWFIELDS Reimagines Retail As Live Theater

PSFK gets the inside scoop on House of Showfields, an interactive, half-hour show that introduces shoppers to new brands and products guided by a cast of actors.

Analysis How Ecommerce Is Democratizing The Apparel Drop

Digital drops make streetwear more accessible, allowing consumers to join the experience from their smartphones and avoid confusing or difficult online shopping sprees

Consumer Goods This Pop-Up Lets Budget-Conscious Consumers Trade Their Clothes

The Comfort Swap Shop, a London pop-up run by Cosmopolitan, ELLE and laundry brand Comfort, focuses on issues of sustainability and accessibility in the fashion industry

Fashion & Apparel Expert Insight: Reimagining The Department Store By Embracing Community

PSFK speaks with the founder of women's hybrid creative and retail store Le Board to learn more about building a gathering space for brands and customers alike to meet, inspire and create

Entertainment Elevating The Gaming Experience With Virtual Reality Capabilities

Top brands like Nintendo are integrating virtual reality technology to further blur the lines between real life and gaming, offering players state-of-the-art experiences

Cafe & Restaurant Lululemon's Experiential Chicago Store Is A One-Stop Wellness Oasis

Jumping on the trends of wellness and immersive retail, the athletic brand opened a massive store in the Windy City with an in-house cafe and a dedicated workout floor for yoga and mediation

Beauty Glossier Fans Can Now Wear More Than Just The Brand's Makeup

With a new line of branded merchandise called GlossiWEAR, the beloved DTC beauty brand expands into apparel, including sweatshirts, tees and pool slides

Fitness & Sport PSFK Research Paper Launch: The New Virtual Reality Retail Experience

Here's how leaders from all industry verticals are using virtual reality to upgrade the overall shopping experience, providing customers with immersive and multisensory access to the brand like never before

Design Kraken Rum Invites Guests To Dine Inside A Caribbean Storm

The alcohol maker is bringing its brand history to life with a London restaurant that features pouring rain and simulated thunder

Food & Beverage The Country Of Iceland Opens A ‘Premium Tap Water’ Bar

In an effort to dissuade plastic bottle use and drive reappraisal of one of its most bountiful resources, the island nation is promoting a new product across its airports, hotels and bars: luxury tap water

Home Crate & Barrel Introduces A Dine And Buy Concept

The home brand is taking pre-purchase trail to the next level, letting customers put its wares to the ultimate test in a restaurant environment—and take home those that pass

Features Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Customer Experience Journey DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design

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