Brand activation & Immmersion

Brand Activation & Immersion Interview: Why Storytelling Is The Future Of The Physical Retail Experience

Lionesque Group founder Melissa Gonzalez shares insights on the future of the brick-and-mortar experience in a digital world, emphasizing the importance of storytelling

Design Discussion Takeaways: The Importance Of Store Design In A Digital Age

As part of New York Retail Innovation Week, three leaders from the world of store design convene to share expert insight on the future of the physical store and the key consumer needs it continues to serve even in a digital age

Beauty Why New York Beauty Retailers Are Enabling Connected Store Experiences

As detailed in PSFK's New York Retail Innovation Guide, top beauty brands like Covergirl and Glossier are catering to the needs of today's consumers with engaging and digitally-integrated store experiences that enable IRL product discovery, personalized education and seamless purchasing

Fashion & Apparel PSFK's Guide To New York Retail Innovation Week

Come meet pioneering retail minds from Target, Hershey's, Eileen Fisher and more in NYC from Jan 13-19

Podcast: China, The World's Retail Lab

In this episode, PSFK shares top insights from its latest debrief spotlighting China’s leading retail and CX innovators, and explains how the future of global retail is taking place in China today

Banks, Insurance & Financial Services How Brands From Amex To Target Are Driving Sales By Catering To Millennial Parents

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Grocery, Convenience & Supermarket How Kroger, Walgreens And Johnson & Johnson Are Using AI To Provide On-Demand Health Support

Brands are marshaling artificial intelligence to enable everything from personalized regimens that help customers treat skin conditions at home to voice-integrated tools that help diabetics monitor symptoms themselves

Food & Beverage How Brands Are Focusing On Live-Stream Content To Generate Excitement And Drive Sales

From fashion and beauty retailers to the realm of food and beverage, brands are focusing their efforts on enabling live shoppable content, catering to the instant gratification trend among consumers as well as building better rapport with their audience

Retail Interview: How To Build A Cult Beverage Brand Into A Market Leader

In this interview, Vita Coco's executive vice president of global brand strategy and development discusses how the brand's entrepreneurial environment and strategy are enabling the coconut-centric beverage brand to cultivate a mass consumer following

Hotels, Hospitality & Travel Travelers Can Book Brewery's Waterfall-Powered Pub On Airbnb

Bringing beer to the great outdoors, Carlsberg is expanding its brand experience in the form of a sustainable woodland overnight pub, aiming to offer guests a unique and peaceful stay

Shopper Marketing & Promotions Visitors To New Balance's L.A. Pop-Up Can Indulge Their '90s Nostalgia

The sneaker brand hosted a four-day pop-up in Los Angeles featuring '90s-themed immersive experiences to promote its recently launched x-90 shoe

Brand Activation & Immersion Virgin Atlantic And Delta Create Pop-Up Pub Offering Craft Beers Inspired By Their 230 U.S. Destinations

The two airlines collaborated on the design of a one-of-a-kind pop-up activation that celebrates the U.S. cities their combined flights service

Shopper Marketing & Promotions How Facebook's Watch Party Feature Can Help Brands Build Engagement With Their Audience

The feature will encourage community activity through shared video streaming sessions, giving viewers the ability to comment simultaneously and explore branded content socially

Merchandising & Curation Chick-Fil-A Debuts Fresh-Ingredient Meal Kits To Aid Customers' Home Cooking

The fast-food chain is making its way into consumers' homes in a new way, providing customers the ingredients and recipes they need to prepare wholesome meals