Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

From PSFK's Accelerating Innovation In Retail report, here's how four brands and retailers are doubling down on innovation efforts by empowering employees to share new and creative ideas

The department store is launching a store exhibit that brings the concept of editorial curation to life, featuring a rotating set of merchandise centered around a chosen theme and live events

PSFK speaks to the founder of the ecommerce IPO platform that lets bidders decide the price for resale and drops of exclusive streetwear merchandise, reinventing the concept by treating consumer goods as assets

Trevor Sumner, CEO of Perch Interactive, discusses how the retail marketing tech company created a dynamic fragrance experience for Macy's, as well as why today's department stores should focus on engaging, digital-rich, limited-time experiences to compete with their DTC counterparts

From PSFKs 2019 London Retail Innovation Guide, these four stores and activations are must-sees for tech-loving tourists and Londoners alike

As detailed in PSFK's London Retail Innovation Guide 2019, the fashion-forward city's top names leading the next generation of brick and mortar range from digital-native startups to longstanding department stores

PSFK founder Piers Fawkes explains how the company approached redeveloping its digital experience to align with its subscribers' and members' evolving needs and behaviors

The fast-food chain is crowdsourcing prank ideas for next year's campaign, as well as collecting insights into younger consumers' likes

From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

The restaurant chain is debuting an electric vehicle and app that combine the convenience of delivery with on-site cooking, aiming to curb common complaints of "soggy fries" or forgotten items

Fast Beauty Company is the first beauty line to emerge from Amazon's brand accelerator program, selling its products exclusively via the online retailer

As reported in PSFK's Store Experience Design Debrief, here's how leading retailers are creating phygital store spaces using cutting-edge technology