Brand ambassador

Brand Activation & Immersion Jockey Hosts Animal Welfare-Promoting Fashion Show

The apparel brand integrated an adopt-a-thon into its latest show, debuting its newest collection alongside furry friends to encourage adoption of shelter animals

Food & Beverage Interview: Blue Apron's VP of Brand Experiences On Creating Memorable Culinary Activations

Food delivery service Blue Apron, whose convenient one-box meal kits have brought high-end meals to millions of millennial kitchens, is using its activation at this year's New York Wine & Food Festival to delight consumers and build its reputation as a serious culinary tastemaker

Fashion & Apparel Social Commerce Platform Offers Consumers Customized Shopping

Dote lures in Generation Z apparel consumers through its Instagram influencer network and highly-curated buying experience, taking social shopping to the next level

Loyalty & Membership Macy’s Trades In Bloggers For The Digital Influence Of Employees

This change in marketing gives the retailer more control over who delivers their message and carries over the brand's best in-store sales efforts to digital

Cafe & Restaurant Op-Ed: 'Change Or Die': 5 Retail Lessons From GlobalShop 2018

Emily Hamilton, brand marketing director at FRCH Design Worldwide, recaps the key themes from this year's GlobalShop retail conference in Chicago

Retail Data-Driven Strategy Pioneer: The New Laws Of Brand Loyalty In The Digital Age

Nils Mork-Ulnes, Head of Strategy at Beyond, discusses how loyalty programs require a customer-driven approach that drives engagement through strong brand experiences

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