Retailers and consumers will become untethered from traditional systems of commerce.
Marriot Renaissance hotels 'Navigator' service asks social networks to name the best local spots.
Kapture is an app that gives users discounts and freebies for sharing pictures of products in-store.
Keep your fans engaging with your brand by doing things such as helping them feel like part of a deeper community or ask them questions that generate discussions.
L'Oreal has named House star Hugh Laurie as its latest high-profile brand ambassador to promote products from its men's grooming range.
The audience favorite from the Future of Mobile Tagging concepts for UNICEF competition fuses Microsoft Tag's capabilities with the hottest trends in fashion. The i.object clothing line will raise awareness of young women's global fight against dehumanization and subjugation.