brand awareness

Advertising Levis’ Pop Up Phone Booth Puts Players On The Radio With Interactive Challenges

The interactive installations were put up in Hong Kong malls where the denim brand gave away free prizes to participants.

Technology Is Klout A Successful Marketing Tool? [Headlines]

Do Klout Perks work? Data suggests the program has considerable momentum.

Advertising Special Effects In Video Ads Could Boost Brand Favoritism [Headlines]

A new study shows that having striking original video ads can actually boost product and company awareness.

Design The Influence Of The Empowered Consumer [Videos]

The retail world has shifted as a result of new informed consumer expectations. How can businesses and brands stay relevant and necessary in a world where buyers don't have to believe what they're told?

Home Ken Doll's New Face: The Search For The Great American Boyfriend

To strengthen Ken's visibility, Mattel launched an eight-part "Bachelorette"- style web series geared towards grownups called “Genuine Ken: The Search for the Great American Boyfriend.”

Retail Uniqlo's Lucky Counter: The More Tweets, The Lower The Price

The retailer's UK campaign allows customers to influence the final price of a product.

Innovation Silver Fish Hand Catch: A New Benchmark For Social Media Campaigns

A recap of Old Spice's amazingly talked-about custom videos.

Work How Geolocation Targeting Can Succeed

A recent partnership between the NBA's New Jersey Nets and the geolocation service Gowalla provides an early indication of the potential success of geolocation targeting.

Design 16-Year Old Girl Fuels Small Shoe Site's Best Day Ever

16-year old video blogger Blair Flower, a.k.a. Juicystar07, has helped Shoes of Prey - a custom design shoe site - generate the highest traffic in one day since its inception.

Technology Autumn Calendar Automatically Tears Off Its Own Pages

Stihl needed an inventive business gift to promote its new line of leaf blowers and Euro RSCG Germany delivered.