brand awareness

Analysis How Beverage Brands Like Tito's Drive Engagement With Tech Integrations

Leading beverage retailers are harnessing the power of technology like augmented reality and connected app experiences to bring their products to life in new ways

Beauty Interview: How A L'Oréal-Backed Brand Is Changing The Conversation Around Organic Beauty

The founder of sustainable & organic beauty brand Seed Phytonutrients explains how the shift in natural beauty and personal care distribution channels has the potential to benefit everyone, from farmers and brands to consumers and the environment

Fashion & Apparel Interview: How A Wedding Planning Platform Caters To Modern Nuptial Needs

Zola brand director, Jennifer Spector, explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles

Features Interview: How The RealReal Leverages Circular Luxury Apparel For A Sustainable Future

Ahead of his appearance at Shoptalk, The RealReal's head of omni-channel, Michael Groffenberger, caught up with PSFK to share his insights on the future of luxury consignment, as well as how consumers are increasingly turning to more sustainable, economic and eco-friendly options

Brand Activation & Immersion Op-Ed: Why Cannabis Retailers Should Invest In Experiential

Jeffrey Hill explains the opportunity emerging cannabis retailers have to create experiential retail from the start, and how companies that focus on interactive experiences that engage and nurture millennial customers on and offline will prevail in a competitive marketplace

Advertising How Brands like Perrier Are Using Digital Engagement To Encourage Product Sampling

Brands are taking a DTC marketing approach to make food and beverage samples accessible to online consumers

Automotive Starbucks Customers Can Soon Have Their Order Delivered

As drive-through, mobile ordering and delivery become an increasingly important aspect of retail services, one of the U.S.' largest coffee chains is soon to bring customers' orders to their door

Post Purchase Service & Support StubHub Customers Can Send Giftees Personalized Music Videos

Stubhub is using AI to make custom holiday greeting mixes that accompany ticket gifts, letting customers personalize the song according to their giftee's characteristics and preferences

Banks, Insurance & Financial Services Interview: How 167-Year-Old Money Exchange Western Union Keeps Evolving For New Generations

PSFK speaks to Mike Hafer, SVP, Marketing and Field Execution, North America for Western Union about how his company is building a future-proof, multigenerational strategy

Hotels, Hospitality & Travel KLM Airlines Is Building Brand Awareness With An ATM, Radio Station And Restaurant

The Dutch airline is marshaling a series of activations in response to consumer insights indicating a lack of awareness in its target market, hoping to drive engagement with interactive and informative community experiences

Retail Five Reasons Why Physical Stores Are More Important Than Ever

This insight, pulled from PSFK's Future of Retail 2019 report, breaks down the value of brick-and-mortar retail for brands across categories

Shopper Marketing & Promotion Jockey Hosts Animal Welfare-Promoting Fashion Show

The apparel brand integrated an adopt-a-thon into its latest show, debuting its newest collection alongside furry friends to encourage adoption of shelter animals

Food & Beverage Interview: Blue Apron's VP of Brand Experiences On Creating Memorable Culinary Activations

Food delivery service Blue Apron, whose convenient one-box meal kits have brought high-end meals to millions of millennial kitchens, is using its activation at this year's New York Wine & Food Festival to delight consumers and build its reputation as a serious culinary tastemaker

Retail The Latest In Our Retail Innovation Tracker: Ecommerce Leads The Way Across Cross-Industry Innovation

Analysis from PSFK’s Retail Innovation Tracker shows how innovative brands in ecommerce, grocery and sport/fitness-lifestyle (and more) are perceived