The interactive installations were put up in Hong Kong malls where the denim brand gave away free prizes to participants.
A new study shows that having striking original video ads can actually boost product and company awareness.
To strengthen Ken's visibility, Mattel launched an eight-part "Bachelorette"- style web series geared towards grownups called “Genuine Ken: The Search for the Great American Boyfriend.”
The retailer's UK campaign allows customers to influence the final price of a product.
A recap of Old Spice's amazingly talked-about custom videos.
16-year old video blogger Blair Flower, a.k.a. Juicystar07, has helped Shoes of Prey - a custom design shoe site - generate the highest traffic in one day since its inception.
Stihl needed an inventive business gift to promote its new line of leaf blowers and Euro RSCG Germany delivered.