brand collaboration

Beauty How Retailers Like Kohls Refresh Their Store With Partnered Shop-In-Shop Merchandising

From PSFK's Store Experience Design Debrief, here's how six companies partnered to enable exciting new products & experiences to drive foot traffic through shop-in-shop, gallery-style store design

Brand Activation & Immersion Estee Lauder Partners With Streetwear Brand Kith For Limited-Edition Collection

In what might seem like an unlikely pairing, the streetwear apparel retailer and heritage beauty co are teaming up to tap each other's markets, lending some streetwear cool to a skincare collection

Advertising The Knot Partners With Spotify To Help Betrothed Discover Wedding Tracks

The wedding planner site is teaming up with the streaming service to help couples discover music for their celebration with a curated playlist, targeting the millennial marrying cohort