brand collaboration

Analysis Fortnite Gamers Can Play As John Wick, Wear His Gear And Visit His Home

The popular online game and the action trilogy collaborated on a playable experience including exclusive virtual opportunities like purchasing costumes and limited-edition popup games

Brand Activation & Immersion Storefront Op-Ed: Three Reasons To Open A B2B Pop-Up Store

Author Allison Hékimian makes the case for using the typical B2C strategy for business relations, explaining the opportunity to establish resource partnerships and reinvent the showroom concept

Fashion & Apparel Champion And Foot Locker Offer eSports Fans Live NYC Tournament

Giving esports fans the chance to connect in real life, the two retailers will be hosting a tournament at Champion's flagship store as well as selling merchandise from the competing teams in-store and online

Fitness & Sport Nordstrom Debuts Store-In-Store Nike Shop For Men

After establishing dedicated Nordstrom spaces for women, Nike is launching its first menswear shop in the department store's New York location

Merchandising & Curation H&M To Make Sustainable And Customized Clothing More Accessible

The clothing brand is collaborating with a Berlin-based tech startup to implement AI that lets customers co-design their wares online

Health How One CBD Brand Is Expanding Into Women's Lifestyle By Embracing Sleep

Sagely Naturals is strategizing its place in the CBD market, marshaling DTC and wholesale tactics while focusing on expanding in the sleep category to edge out competition

Beauty Handheld Mirror 3D-Prints Makeup Onto Consumers' Faces

The high-tech beauty device allows for on-demand application of professional-quality makeup, letting consumers recreate looks they see on online influencers and more

Food & Beverage Beer Drinkers Can Use Brew To Develop Their Own Kodak Photos

Kodak and Delaware-based brewery Dogfish Head collaborated on a beer with a pH capable of developing Kodak Super 8 film, dubbing the brew "analog beer for a digital age"

Features How Retailers Like Kohls Refresh Their Store With Partnered Shop-In-Shop Merchandising

From PSFK's Store Experience Design Debrief, here's how six companies partnered to enable exciting new products & experiences to drive foot traffic through shop-in-shop, gallery-style store design

Packaging & Product Engagement Estee Lauder Partners With Streetwear Brand Kith For Limited-Edition Collection

In what might seem like an unlikely pairing, the streetwear apparel retailer and heritage beauty co are teaming up to tap each other's markets, lending some streetwear cool to a skincare collection

Advertising The Knot Partners With Spotify To Help Betrothed Discover Wedding Tracks

The wedding planner site is teaming up with the streaming service to help couples discover music for their celebration with a curated playlist, targeting the millennial marrying cohort

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