Brand Collaborations

Brand Activation & Immersion Nordstrom Debuts Store-In-Store Nike Shop For Men

After establishing dedicated Nordstrom spaces for women, Nike is launching its first menswear shop in the department store's New York location

Analysis How Brands Like Sephora Are Doubling Their Creative Output With Brand Partnerships

From PSFK's Accelerating Innovation In Retail report, here's how today's leading retailers are fostering a culture of creative growth through collaborative developments

Beauty Shiseido Partners With Alibaba To Reach More Consumers In China

The Japanese cosmetics co is the first to partner with the mega etailer for a dedicated shop, aiming to co-create products like shampoo for exclusive sale through Tmall

Consumer Goods Google Express Customers Can Shop JD.com Store

Called Joybuy, the online store will offer lower-cost goods from Chinese retailers to customers all over the world

Delivery & Logistics Office Depot & Alibaba Offer U.S. Business Owners Global Market Access

The office supply brand's platform on the etailer's site aims to leverage the former's capabilities and localized connections with the latter's global reach, helping SME's better tap China's ecommerce market

Fashion & Apparel Fitbit Partners With Adidas And Blue Apron To Reward Premium Customers

The fitness tracker brand is diversifying its partnerships to enhance how it rewards consumer activity, slated to launch a premium paid program later this year

Automotive BMW Partners With New York Times To Launch Foodie Podcast

BMW is hoping to reach the publication's millennial listeners with a food discovery podcast launch in promotion of its X7 Sports Activity Vehicle

Features How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

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