Brand Development

Fashion & Apparel Givenchy Boosts Chinese E-Commerce With WeChat Boutique

The fashion house's WeChat page gives Chinese customers access to exclusive apparel and reflects its offline branding with carefully curated imagery

Beauty Dedicated Concierges Help Differentiate Saks Fifth Ave's Experiential Beauty Floor

The beauty department at the retailer's flagship store gets its own floor, featuring spa rooms, a brow bar and beauty curators at the ready with advice

Advertising Kit-Kat Helps Mitigate Delayed Travelers' Woes With Free Candy

As a way to improve the customer airport experience while providing advertising for the candy brand, passengers at the São Paolo airport can scan their boarding pass and receive a treat if their flight is delayed

Brand Activation & Immersion How Gallery-Style Store Design Elevates The Brand Experience

Physical retail spaces take cues from the art gallery for layouts that encourage shoppers to explore and interact with products at their own pace

Loyalty & Membership How Luxury Brands Are Adding Wellness To Their Offerings

From personal and business guidance to health-promoting vacation options, luxury brands are updating their services and products to reflect growing consumer interest in health and wellness

Design Tea Brand Customizes Packaging For Every Market And Occasion

"I wish you" teas come in packaging with personal messages, tailored for each international market, in a bid to become a go-to gift for customers around the world

Op-Ed Op-Ed: The Experience Is A Brand's Most Important Product

In a time when companies like Apple and Tesla continuously raise the bar for consumer experience, Donny Makower of RED Interactive advocates looking at brands through the eyes of the customer

Grocery, Convenience & Supermarket Retail Column: For Better Blended Retail, Purpose Needs To Outshine Tech

Retail columnist Winston Wright looks at The Phluid Project's purposeful, community-oriented approach to retail at its gender-free NYC store

Food & Beverage Impossible Burger's Jordan Schenck To Speak At CXI 2018

Jordan Schenck, head of consumer marketing at Impossible Foods, has joined the lineup for PSFK's conference on May 18

Packaging & Product Engagement Environmentally-Friendly T-Shirt Packaging Turns Into Measuring Tape

T-shirt brand 10pt stores its products in spiral tubes that turn into fully functioning measuring tapes along with cases to contain them, encouraging waste reduction with sustainable packaging

Fitness & Sport Video: Building The Netflix Of Home Fitness

PSFK conference speaker Tom Cortese talks about Peloton's meteoric rise in the fitness industry

Delivery & Logistics Revamped Walmart Site Takes A Lifestyle Approach To Counter Amazon

The retailer's site redesign takes cues from lifestyle branding and highlights products that are available for pickup at the user's local store

Retail How Brands Can Build Trust Though Privacy Tools

By letting users take control of what information is shared, brands can greatly improve their relationships with customers

Automotive Live Data: Consumer Opinion In Auto, Luxury, Retail & Travel

PSFK's new Brand Innovation Tracker helps us quantify winners and losers across market sectors