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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
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Scott Bedbury is the CEO of Brandstream, a global brand development firm that has advised dozens of multinational Fortune 200 clients and startups like Airbnb, Facebook and Casper.

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Toni Stoeckl is the Global Brand Leader and Vice President, Distinctive Select Brands for Marriott International, Inc. including responsibility for AC Hotels by Marriott, Aloft, Element, and Moxy Hotels. In his role, Toni defines and executes global brand strategy and signature programming for more than 230 hotels around the world. He also plays an integral role in the future development and global growth of each brand, and plays an essential role in defining the direction of the global marketing strategy for the brand, helping to ensure that each brand remains firmly rooted in the lifestyle category. A true global executive, Toni grew up in Europe, but considers the lifestyle and cultural arena to be his true home. Educated in Frankfurt and in New York, Toni currently resides in downtown Washington, D.C.

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At PSFK Conference Scott Bedbury of Brand Stream shares how building a successful brand requires not only innovative ideas and great technical execution

March 30, 2014
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Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
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