brand engagement

Analysis Learn How To Cultivate Consumer Loyalty Across 5 Key Industries

From fostering authenticity to providing convenience, here are the key steps to take for brands looking to sustain long-term engagement from their customers, detailed in PSFK's recently launched CX Playbook

Beauty NFC-Enabled Packaging For Beauty Products Inspires New Looks

NFC-enabled beauty products from Simply Smarter aim to keep consumers inspired by new and fresh content

Retail Is AI Changing The Relationship Between Brands And Consumers?

Tom Lovegrove, Head of Planning at Wasserman, discusses how society is witnessing a rapidly narrowing gap between science fiction and reality thanks to mass-market application of AI

Advertising Toyota Is Reaching Out To Our Inner Child With A Life-Sized Tonka Truck

The car maker modified their HiLux pickup to make it look like a full sized toy truck

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

Advertising Agency Hires Interns Based Only On Brand Ideas For Twinkies

Campbell Mithun will hire its Lucky 13 interns by examining their plans for taking the iconic company into the future.

Design Kellogg's Launching Online CRM Portal To Increase Customer Engagement

The CPG company is partnering with Epsilon to create a new online marketing solution.

Innovation Netflix Tops Customer Loyalty Index

Authentic innovation and delight were the key drivers noted in the annual Brand Keys Customer Loyalty Engagement Index.

Technology The Growing Market for Mobile Coupons - and Contextual Relevance

An infographic speaks to the power of the mobile coupon offer to drive consumer behavior - regardless of delivery vehicle - while a new app seeks to provide more contextually relevant, automatic location-based offers to users at a retail location.