Brand Experience

Design Luxury Restaurant Showcases The Mercedes Brand Experience [Pics]

Designer Franky Claeys created an in-house eatery at The Mercedes House in Brussels.

Advertising JC Penny Carves Out Its Stores To Host Branded "Shops" [Headlines]

Major retailer turns its giant department stores into collected mini outlets within its larger store.

Advertising Hyundai Uses Hypnosis Ads To Get People To Buy Their Cars

The automaker is using British celebrity and hypnotist Peter Powers in a new immersive video campaign.

Design (Pics) Tiny Mobile Living

A compact camper offers most of the necessities of life in a small space.

Advertising Unilever's Smile-Activated Ice Cream Machine

The branded vending machine experience "shares happy" during its intro at Cannes.

Gaming & Play (Interview) Jonathan Beilin And Erhardt Graeff On Information Flows Between Culture And Communities Online

In the shade of the Austin Convention Center, we spoke to Jonathan Beilin and Erhardt Graeff of the Web Ecology Project the day after their SXSWi Panel, "Seven Years in Online Dating."