Messages submitted through the social network will be converted into handwritten notes for Valentine's Day.
The giant sculpture was commissioned by the chocolate maker to celebrate its following on the social network.
The application could be used by customers to team up for large gifts or charity fundraising.
The brand offered a free pair of Alpha Khakis to the person who got the jackpot image.
The brand's Facebook page helps you find the friends who gave you your first likes, posts and comments.
The brand will make a donation of bees for each download, Facebook 'like' and competition entry.
The brand's online advertising campaign introduces us to 'The Expert' in a series of videos.
Frank Marquardt, Director of Content Strategy at The Barbarian Group provides five content strategy tips.