brand identity

Advertising Op-Ed: Why Brands Should Bet On Virtual Influencers

Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand

Design ASICS Has Unveiled A New Identity In The Opening Of Its NYC Flagship Store

The sport retailer aims to revitalize brand through modern shopping experience

Advertising IBM Is Designing A New Typeface To Demonstrate The Brand's Values

Mike Abbink set out to create a new font for IBM that reflected the company's many achievements and history

Banks, Insurance & Financial Services How Investing In Communities Fosters Business Growth

A global bank focuses its marketing efforts on providing support to individuals and small businesses

Technology Ozgur Alaz: How Does Your Business Appear On Social Media?

Use different display options available on social media to give a company a distinctive identity.

Retail How Cross Pollinating Cultures Lead To A Striking Brand Identity

Fusion restaurant branding situates Arabic typography in a Mexican dining context.

Design 7-Eleven Rebrands To Appeal To Health-Conscious Millennials [Pics]

Global convenience store chain strips down its logo and store design for a "cleaner" look.

Innovation Shawn Parr: How To Build Your Brand In An Agile And Orderly Fashion

CEO of Bulldog Drummond discusses how entrepreneurs can successfully share the value of what they have created.

Luxury Lincoln's New Hybrid Car Is Redefining The Brand's Identity

PSFK test drives the new model and learns how the brand is making this vehicle stand out from other luxury, eco-friendly rides.

Innovation BMW Updates Their Iconic Sound Logo

When the automotive brand wanted to expand through modern technology they opted for re-branding their 'sound logo' instead of their visual component.

Luxury Ian Schafer: Mercedes-Benz Sells Its Soul For A Teaser Ad [Super Bowl 2013]

Even though the car company has released a cheaper model, that is no reason for such a radical departure from its brand identity.

Advertising Graphic Design Inspired By Gymnast Movement

3D artist Ben Koppel and photographer Giles Revell captured the real movements of the athletes and then styled them to create a swirling image.

Home Jay -Z Redesigns The Brooklyn Nets Logo

A black and white color scheme and two new logos have been introduced as the team prepares for its relocation.

Advertising Would You Recognize A Popular Product Without Its Label?

Brand Spirit presents a project where all visual imagery is removed from an ubiquitous object, rendering it to its pure, but ultimately still recognizable form.