Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand
The sport retailer aims to revitalize brand through modern shopping experience
Mike Abbink set out to create a new font for IBM that reflected the company's many achievements and history
A global bank focuses its marketing efforts on providing support to individuals and small businesses
Use different display options available on social media to give a company a distinctive identity.
Fusion restaurant branding situates Arabic typography in a Mexican dining context.
Global convenience store chain strips down its logo and store design for a "cleaner" look.
CEO of Bulldog Drummond discusses how entrepreneurs can successfully share the value of what they have created.
PSFK test drives the new model and learns how the brand is making this vehicle stand out from other luxury, eco-friendly rides.
Even though the car company has released a cheaper model, that is no reason for such a radical departure from its brand identity.
Brand Spirit presents a project where all visual imagery is removed from an ubiquitous object, rendering it to its pure, but ultimately still recognizable form.