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Advertising Amazon Bests Google As The #1 Consumer Brand [Headlines]

Have Google Plus and privacy issues hurt the brand's image and reputation?

Retail Walmart Uses Facebook's Viral Platform To Offer Groupon-Like Discounts And Increase Brand Awareness

In a smart move, Walmart is leveraging the social network's wide reach to make more people aware of its discounted deals.

Luxury Learning About Marketing Through Physics

A recent talk by Dan Cobley draws parallels between the two disciplines.

Design The Reimagining Of Seattle's Best Coffee

Seattle's Best Coffee rebrands its logo identity, and embarks on an expansion plan.

Work Experiential Branding & Storytelling At Gel

Thornberg & Forester's experiential brand work for this year's Gel conference in New York serves as an example of storytelling - where the process became the story.

Technology The Best and Worst Brand Identities of 2009

In the spirit of "best of" 2009 lists, Brand New has published its list of best and worst brand logos of 2009.

Innovation Aol. Celebrates Its Independence with a New Image

Aol. celebrates its spin-off from Time Warner, and trading on the NYSE with a new brand identity.