Brand Introduction

Advertising Jurassic Park Fans Can Ask Alexa What's In Amazon's Largest-Ever Delivery Box

In preparation for the release of Jurassic World: Fallen Kingdom, a giant Jeep drove around L.A. with a curious dino-sized box Amazon box that pointed to discounts and interactive experiences for passersby

Fitness & Sport Betting Company's Ads Let Viewers Communicate With Sweden's World Cup Coach

Sweden's head soccer coach Janne Andersson is about to start receiving tips and opinions from fans on the team's strategy during his daily walk to work

Advertising This Homeless Donation Site Targets Consumers By Living On Other Websites

The Homeless Webshop is an initiative by a Belgian charity to reach a wide audience of potential benefactors and facilitate donations by easily inserting into the code of established brands' websites, itself having no official home domain

Fashion & Apparel Lingerie Brand Uses Customer Data To Inform Product Design And Retail Strategy

Adore Me used artificial intelligence to harness customer reviews for brand and retail development, benefitting from its e-commerce beginnings and parlaying them into a tailored store experience

Automotive Rental Car Reward Program Lets Customers Exchange Points For Bitcoin

With E-Z Rent A Car's loyalty program, members can redeem accumulated points for discounts, toll passes and digital currencies

Health Health Insurance Company Advises Millennials Through Online Game Show

Health insurance company ahm collaborated with Vice on a show that engages its players and audience on a complicated subject using a mix of comedy and education

Delivery & Logistics Tyson Foods Is Using Crowdfunding To Embrace The Startup Mentality

The brand's Innovation Lab is using the crowd-based platform Indiegogo to test a new product that is trying to help mitigate food waste in the industry

Loyalty & Membership Macy’s Trades In Bloggers For The Digital Influence Of Employees

This change in marketing gives the retailer more control over who delivers their message and carries over the brand's best in-store sales efforts to digital

Retail Givenchy Boosts Chinese E-Commerce With WeChat Boutique

The fashion house's WeChat page gives Chinese customers access to exclusive apparel and reflects its offline branding with carefully curated imagery

Entertainment Rock Band Used Instagram Stories To Debut New Music To Followers

Grammy Award-winning music group Ghost used the social media platform to announce its work, allowing followers an exclusive look at the band's latest music before the official release

Automotive Audi Reboots Live AMA Campaign To Reach Reddit Community

The brand aims to make marketing more engaging with celebrity Q&As livestreamed from the interior of a speeding Audi sports car

Food & Beverage Gatorade 3D Printer Creates Human Figures In Cascading Drops Of Water

The device, created to promote the brand's G Active bottled water, used motion capture and 3D modeling to render bodies in motion in real time

Home The Incredibles' Super-Home Is Listed On Zillow

The Easter egg ad uses the real estate marketplace to give viewers a peek inside the world of Pixar's The Incredibles 2

Entertainment One Of Deadpool 2's Characters Has A LinkedIn Profile

X-Force newcomer Peter gets the social media treatment with his own page on the business networking site