brand loyalty

Analysis Interview: How Ethical Retail Can Create A Positive Feedback Loop

PSFK speaks to the founder of social impact consultancy Conspiracy of Love to learn more about how today's retailers can do good while doing business, integrating purpose into their products and services

Features Op-Ed: Why Personalization Is Essential–But Not A Silver Bullet

Author Shana Pilewski explores why personalization is a full-fledged discipline, requiring proper education of all internal stakeholders and building of robust ecosystems to get it right

Packaging & Product Engagement How Brands Like StubHub Are Leveraging Data Intelligence For Personalized Outreach

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are mindfully collecting consumer data and applying that intelligence in order to deliver personalized marketing content

Beauty How Retailers Like Macy's And Saks Are Using Data To Generate Guided Gift Recs

Aiming to take the stress out of holiday shopping, brands are delivering custom product recommendations both in-store and online

Brand Activation & Immersion How Brands Like Fabletics Are Building Relationships With Individual Customers

Top brands are implementing technology into their e-commerce platforms and in-store models to foster close customer relationships and enable one-to-one, personalized service to drive value

Consumer Goods How Brands Like Best Buy Offer Education And Expertise At Every Stage Of The Shopping Experience

Retailers are driving value with consumers by offering them personalized guidance and information at every touchpoint, from the pre-purchase, decision-making stage all the way to post-purchase support

Automotive Volvo Subscription Plan Offers Drivers An Alternative To Buying Or Leasing

The Swedish automaker's S60 Sedan will be available under its subscription plan, Care by Volvo, aiming to increase value to customers by providing them with a vehicle as well as continuous support and service for a monthly fee

Fashion & Apparel Adidas 'Creators Club' Offers Members Invite-Only Events And Exclusive Merchandise

Joining the likes of Nike in the digital shopping world, the athletic brand is debuting a membership that lets shoppers choose among four levels of rewards systems, offering early access to products as well as exclusive events

Food & Beverage Shake Shack Crowdsources Menu Development With Onsite "Innovation Kitchen"

Shake Shack's new West Village location features an on-site test kitchen, which offers the opportunity to receive immediate feedback from diners

Shopper Marketing & Promotion Johnson & Johnson's Interactive Mobile Ads Reward Users With Gift Cards

The pharmaceutical company is rewarding customers for their feedback after engaging with an assortment of quizzes, surveys and video ads

Baby Boomers Op-Ed: The Marketing Potential Of Boomers And Un-Money

Founder and CEO of NYC-based marketing agency Renegade Drew Neisser explains how marketers can take cues from two speakers at PSFK's CX Conference who revealed the potential of the underserved baby-boomer demographic as well as offering non-traditional currencies and exchanges

Design H&M Brand Partners With Influencers To Let Followers Design Its Clothing

Apparel retailer Nyden will be partnering with popular Instagram influencers to crowdsource inspiration, driving brand engagement and expanding its reach

Interview Interview: How An Online Fashion Brand Marshals AR To Enable Outdoor Shopping Experiences

A senior exec at Outdoor Voices describes the DTC brand's mission to imbue an active lifestyle into its customers' shopping experience.

Brand Activation & Immersion Direct-To-Consumer Lingerie Startup Hosts Pop-Up Shops To Glean Consumer Insights

Lively, a digitally-native brand, uses a pop-up strategy to foster community among consumers, offering them an engaging in-store experience while also gaining a better understanding of its customers

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