brand loyalty

Design How Data Is Helping Fashion Brands Cater To Customers

PSFK's Fashion Debrief surveys the rise of API apparel, which sees brands leveraging data to design the clothes that their customers want to wear

Cafe & Restaurant Williams-Sonoma Is Hoping To Make Shoppers Out Of Hotel Guests

As it ventures into the hotel business, the retailer fosters brand loyalty across industries

Advertising PSFK 2017 Speaker Interview: How Brands Need To Stay Discontent To Thrive

Piers Fawkes interviewed trend curator Rohit Bhargava, who's speaking at our PSFK 2017 conference, on his experience in discovering new trends and opportunities.

Retail Data-Driven Strategy Pioneer: The New Laws Of Brand Loyalty In The Digital Age

Nils Mork-Ulnes, Head of Strategy at Beyond, discusses how loyalty programs require a customer-driven approach that drives engagement through strong brand experiences

Op-Ed Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Technology Walmart Exec: How To Empower Retail Associates To Go Customer-First

In our new report, The Future of Retail 2017, Tom Ward, VP of Central Operations, explains how the company is encouraging its employees to feel ownership in their work

Home Shawn Parr: What Have You Done Today to Make Someone Feel Special?

The head of Bulldog Drummond on how simple acts of kindness can build brand and consumer loyalty

Gaming & Play Online Lab For Brands To Co-Create With Customers

PSFK spoke about the Future Of Gaming with the co-founder of Napkin Labs, an online lab space for brands to turn engage customers into valuable research and design resources.

The 20 Brands With The Most Loyal Customers [Headlines]

Apple has two products at the top of the list, but Amazon takes the number one spot.

Advertising FourSquare Launches Virtual Loyalty Program With Six Flags

Location based gaming enhances the theme park chain's audience engagement with a summer-long program.

Work 5 Lessons From Pandora's Path To Profitability

Looking deeper into Pandora's history and success offers some key insights and lessons into how a brand can succeed in winning customer loyalty and engagement profitably.

Design Quantifying Creativity: Engagement Vs. Data Dependence

New York agency Sarkissian Mason has taken an interesting approach to illustrate the point that consumer engagement via unique, compelling creative ideas is ultimately what will drive sales and brand loyalty.

Advertising Peeps Opens Specialty Shop

Just in time for the holidays, Peeps- the love 'em or hate 'em marshmallow holiday confection piece d' resistance , has opened it's first concept store in Oxon Hill, Maryland, a suburb of Washington, D.C

Advertising (Pics) Taiwan's Hello Kitty Airlines

Taiwan's EVA Airways has gone the extra mile by designing two Hello Kitty brand Airbus A330-200 aircrafts for domestic flights.