Brand management

Analysis Interview: Flamingo's DTC Personal Care Is The Harry's Shaving Experience For Women

General manager of the DTC and wholesale women's razor brand Flamingo explains how she applied experience at Harry's to fill a gap for quality yet affordable shaving among female consumers

Beauty Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future

Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology

Interview Interview: How Aromatherapy Brand vitruvi Blends Skincare With Wellness For Next-Generation Beauty

As vitruvi branches out from essential oils into skincare, the company's co-founder explains how it takes a wellness approach to beauty, empowering consumers with quality, natural ingredients to care for their skin on their own terms

Delivery & Logistics How Beverage Brands Like Loop Drive Loyalty With Subscription Services

Ship-to-home subscription programs add convenience to the beverage purchasing experience, from wine clubs to reusable packaging

Brand Activation & Immersion PAX Partnership Elevates 4/20 And Expands Cannabis' Place In Tourism And Luxury Retail

Portable vaporizer brand PAX is partnering with TAO Los Angeles and the Dream Hollywood hotel to sell and educate on its products in an environment defined by luxury and hospitality

Features How London Retailers Like Lush Enable High-Touch Beauty Experiences

As detailed in PSFK's exclusive London Retail Innovation Guide, the U.K. capital's top beauty brands are driving store traffic with personalized attention and immersive retail environments

Fashion & Apparel H&M Group Style Platform Offers Community Advice And Shoppable Guides

The fast fashion brand is taking inspiration from conversation happening on its social platforms, launching a shoppable fashion hub focused on swapping style advice between members

Fitness & Sport Lululemon Broadens Lifestyle Ecosystem With Personal Care Collection

The athleisure retailer is launching a purported 'selfcare' line of beauty and body products like 'sweat reset face moisturizer' and 'anti-stink deodorant,' designed specifically for athletic consumers

Advertising How Innovative Beverage Retailers Like Johnnie Walker Are Enabling Immersive Brand Experiences

From beer-themed airliners to experiential retail stores, here's how today's leading beverage brands are driving engagement with customers

Merchandising & Curation Bridal Resale Platform Expands To Offer Brides "Amazon Of Weddings"

Online retailer Nearly Newlywed is expanding beyond just wedding gowns with an marketplace where curated designers can sell their products via branded storefronts, offering everything from jewelry to wedding gifts

Hotels, Hospitality & Travel Galeries Lafayette Launches Paris Concept To Invigorate Department Store Scene

The Paris retail mainstay is opening an outlet on the Champs-Elysées as an experimental fashion laboratory for cutting-edge brands and digital tech, aiming to create a day-trip destination for tourists and luxury customers alike

Banks, Insurance & Financial Services Interview: How Mastercard Is Investing In A Sonic Identity To Immerse Customers In Its Brand

Mastercard chief marketing and communications officer speaks to PSFK about the company's evolution in accordance with consumer behavior, transforming its logo into a sonic-visual experience and dropping its written name to better suit today's retail environments

Food & Beverage Whole Foods Launches Chelsea Concept Store With Convenience-Style Format

The health-focused grocer is testing a bodega-style mini-mart in New York City, offering busy customers food to go and convenience-store essentials

Home Wayfair Store Offers Shoppers Seamless Online-Offline Hybrid Experience

The DTC and digital-native furniture brand popular among millennials is slated to debut its first permanent physical outpost in the fall of 2019, providing customers with a fully connected experience inspired by its ecommerce flagship