Bobby C. Martin Jr. is a designer and educator based in New York City who co-founded OCD, The Original Champions of Design, with Jennifer Kinon. Together they develop brand identity systems for a broad range of clients, including the National Basketball Association, Girl Scouts of the USA and Friends of the High Line.

Jennifer Kinon is a faculty member of the School of Visual Arts MFA Design Program, serves as the president of AIGA/NY, and most recently worked as a designer at Pentagram in New York City.

How fans are sharing and repurposing media to articulate their ideas to the world

In this video, the founder of Outlier spoke at the PSFK Conference about using transparent communication for successful brand strategy.