brand strategy
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018
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Bobby C. Martin Jr. is a designer and educator based in New York City who co-founded OCD, The Original Champions of Design, with Jennifer Kinon. Together they develop brand identity systems for a broad range of clients, including the National Basketball Association, Girl Scouts of the USA and Friends of the High Line.
Expert
Jennifer Kinon is a faculty member of the School of Visual Arts MFA Design Program, serves as the president of AIGA/NY, and most recently worked as a designer at Pentagram in New York City.
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How fans are sharing and repurposing media to articulate their ideas to the world
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In this video, the founder of Outlier spoke at the PSFK Conference about using transparent communication for successful brand strategy.
June 11, 2014
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