X
menu
Broad Narrow
brand strategy

Related Insights

Related Features

Event

Who Should Attend?

January 16, 2019 | New York City
Features
Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

Recommended Experts

Expert

Bobby C. Martin Jr. is a designer and educator based in New York City who co-founded OCD, The Original Champions of Design, with Jennifer Kinon. Together they develop brand identity systems for a broad range of clients, including the National Basketball Association, Girl Scouts of the USA and Friends of the High Line.

Expert

Jennifer Kinon is a faculty member of the School of Visual Arts MFA Design Program, serves as the president of AIGA/NY, and most recently worked as a designer at Pentagram in New York City.

Related Video

Video

How fans are sharing and repurposing media to articulate their ideas to the world

June 2, 2015
Video

In this video, the founder of Outlier spoke at the PSFK Conference about using transparent communication for successful brand strategy.

June 11, 2014
More Insights
No search results found.