branded content

Advertising Spotify Debuts Voice-Enabled Ads For Mobile Listeners

Music streaming service Spotify is testing out ads that let on-the-go listeners interact verbally to play commercials now or skip for later

Brand Activation & Immersion Walmart Slated To Launch Shoppable Video Content

As more retailers marry content with commerce, the big box retailer plans to let viewers purchase products seen in its original programming through its Vudu streaming service

Entertainment AppleTV Streamers Can Enjoy Airbnb Original Programming

The home-share platform is creating original programming for AppleTV as well as potentially launching its own content studio

Merchandising & Curation Netflix Ventures Into Offline Content With Branded Magazine

Ahead of this year's Emmys, Netflix is launching a 100-page print magazine in promotion of its original programming and talent

Food & Beverage Grocery Chain Offers Shoppers Transparency Through Food Podcast

Dutch supermarket chain Albert Heijn is producing a podcast on how its food is grown and made in a five-part series

Automotive BMW Partners With New York Times To Launch Foodie Podcast

BMW is hoping to reach the publication's millennial listeners with a food discovery podcast launch in promotion of its X7 Sports Activity Vehicle

Fashion & Apparel Bulgari Unveils Female-Centered Films At Tribeca Film Festival

Luxury brand recruited iconic filmmakers to create shorts inspired by the strength of women

Retail Walmart Is Creating A New Branded Video Series

A new series on YouTube shows how millennials have to grow up into while showcasing products from various brands in each episode

Advertising Buzzfeed Will Help You Make a Custom Post-it Mural

The kit includes Post-its and a blueprint for constructing your 7' x 11' design

Advertising How USA TODAY Is Building Advertising Within Virtual Reality

PSFK interviewed VP of USA TODAY's branded content branch GET Creative Kelly Andresen about how the studio is moving the needle in the VR ad space

Entertainment PurpleList Podcast Episode 13: How Morgan Spurlock Turned The Ad World Upside Down

PSFK founder Piers Fawkes sat down with Morgan Spurlock to get his exclusive behind-the-scenes anecdotes from his groundbreaking documentaries

Advertising PurpleList Podcast Episode 8: How Morgan Spurlock Tells Stories With Just The Right Amount Of Crazy

At PSFK 2017, Morgan Spurlock describes the road to produce what turned out to be the most sponsored movie ever

Children Netflix Now Offers Choose-Your-Own-Adventure Episodes

The media giant is launching interactive storytelling in new episodes of its kids programs

Advertising Reporters' Cameras Replaced With A Motorola Phone

For three months, photojournalists at a Sao Paulo newspaper tried out a new gadget