Branded Entertainment

Entertainment What's The Next Stage In Branded Storytelling?

PSFK's Entertainment Debrief examines the shifting landscape of the entertainment industry and how audiences have adopted a new level of creative authority

Design Coffee Shop For Photography Lovers Is Shaped Like A Camera [Pics]

South Korean cafe set in idyllic farmland is one-of-a-kind

Advertising IKEA's Quirky Cat-Loving Documentary [Video]

IKEA's 'Pussy People' is an entertaining, conversation-provoking video about cat lovers & owners - that offers a subtle nod and tie back to the brand.

Innovation HP And The Upright Citizens Brigade's Crowdsourced Improv

A recent campaign by Porter Novelli for the HP ePrint printer took a daring (and risky) approach to branded content creation.

Luxury Frank Miller's Gucci Commercial

The Sin City director launches a trailer for the company's new branded entertainment concept before it premieres during September's MTV Video Music Awards.

Work Faithless, Fiat And The Future Of The Music Industry

The band and the automaker have partnered to premiere the group's new music video as part of a deal that could change how music is funded in the near future.

Technology Converse Makes (More) Music

The company continues to use strategic musical partnerships to cement their positioning and association as a consistently youthful and relevant lifestyle brand.

Advertising Levi's Pioneer Sessions

The classic brand commissions contemporary artists to remake classic tunes, in celebration of its history and influence.

Technology "Liquid Mountaineering" Video Unveiled As Branded Hoax

Sportswear brand Hi-Tec reveals itself as the perpetrator of the online prank.

Home LEGO CLICK: A Well Decorated Case Study for Social (and Viral) Media

Pereira O'Dell's work for LEGO won the agency awards at this year's One Show, a place at TED, and is a case study for social media.

Home The Next Wave Of Product Integration

With branded entertainment the subject of many conversations these days, Telemundo is taking the concept a step further by signing licensing deals to develop unique, dedicated products for integration into programming.

Gaming & Play Gatorade's Branded Content Takes Top Award At ANDY

As further validation of the efficacy of compelling branded content (vs. more traditional forms of media), Gatorade's "Replay" integrated campaign won the Grandy prize at the 2010 International ANDY Awards in New York.

Video Thrillist Launches Video Series to Help Readers "Pretend You've Been There"

The Thrillist newsletter has introduced a video extension that promises to help its readers "pretend they've been there."

Retail LVMH Mixes Luxury Content With Commerce On Nowness.com

Louis Vuitton Moet Hennessy (LVMH) has launched Nowness.com, a web platform that allows luxury brands to showcase high-quality branded film content against a more sophisticated design aesthetic and insider editorial voice.

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