South Korean cafe set in idyllic farmland is one-of-a-kind
A recent campaign by Porter Novelli for the HP ePrint printer took a daring (and risky) approach to branded content creation.
The band and the automaker have partnered to premiere the group's new music video as part of a deal that could change how music is funded in the near future.
Sportswear brand Hi-Tec reveals itself as the perpetrator of the online prank.
Pereira O'Dell's work for LEGO won the agency awards at this year's One Show, a place at TED, and is a case study for social media.
As further validation of the efficacy of compelling branded content (vs. more traditional forms of media), Gatorade's "Replay" integrated campaign won the Grandy prize at the 2010 International ANDY Awards in New York.
The Thrillist newsletter has introduced a video extension that promises to help its readers "pretend they've been there."
Louis Vuitton Moet Hennessy (LVMH) has launched Nowness.com, a web platform that allows luxury brands to showcase high-quality branded film content against a more sophisticated design aesthetic and insider editorial voice.