Branded Entertainment Network

Beauty Nars Upgrades Beauty Counter Experience With AR Trial

The Shiseido-owned cosmetic brand is using AI and AR to build a virtual try-on system to help store shoppers find their perfect match

Brand Activation & Immersion Sephora Increases Physical Footprint And Expands Services With Digital Suite

In an age when some retailers are shuttering their physical doors, the beauty retailer plans to open over 30 digitally integrated brick-and-mortar shops, as well as expand value-added personalized service

Fashion & Apparel H&M Chat-Based Platform Helps Employees Manage Tasks All In One Place

The retailer is helping employees communicate and stay notified directly through their mobile phones, partnering with Convo to enable a centralized task management platform

Cafe & Restaurant Coffee Drinkers Can Order Their McCafe Delivery Through WeChat

The chain's Shanghai customers can use the messaging app to order food and coffee for delivery, helping the franchise compete with other popular delivery services from Luckin and Starbucks

Shopper Marketing & Promotion H&M Partnered With Tmall To Host See-Now, Buy-Now Fashion Show

Hoping to tap the ecommerce giant's large consumer base, H&M hosted a fashion show in Shanghai to promote its latest line that let viewers purchase the wares immediately

Food & Beverage Subway Is Using Data To Modernize And Tailor Its Menu For Local Communities

Utilizing Tastemade's network, Subway intends to reach a worldwide audience in new and engaging ways, leveraging data and consumer insights to rehaul its brand

Retail Zara Is Upgrading Its Stores To Include Robots And Online Order Pick-Up

The move serves to further integrate physical and online retail while it widens the gap between traditional and fast fashion

Advertising H&M Is Launching A New Influencer-Driven Brand

/Nyden will hire influencers to co-create affordable apparel for millennials