brand experience

Brand Activation & Immersion Op-Ed: The Future of Retail Is Human

Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off

Analysis How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Banks, Insurance & Financial Services How Human-Centered Designs Can Foster Relationships And Engage Consumers

From incorporating high-tech interactive displays to hosting networking and children's events, retailers are putting their efforts into creating welcoming store spaces that put human needs and desires first, working to optimize the IRL experience

Op-Ed Op-Ed: Why Brands Should Create 'Invisible' Experiences

Grey strategist Rogério Colantuono shares his takeaways from PSFK's CXI 2018 conference, advocating customer experiences that deliver maximum value while tech does its job in the background

Hotels, Hospitality & Travel Thrillist To Cater To Millennial Globetrotters With Curated Group Vacations

The brand is one of the most recent information companies to enter the realm of the guided tour, appealing to younger vacationers and offering a curated consumer experience

Advertising Kit-Kat Helps Mitigate Delayed Travelers' Woes With Free Candy

As a way to improve the customer airport experience while providing advertising for the candy brand, passengers at the São Paolo airport can scan their boarding pass and receive a treat if their flight is delayed

Merchandising & Curation Op-Ed: Why AI Won't Replace The Human Touch In Brand Marketing

The best brand experiences will prioritize human connection, with 'silent' tech working in the background, argues Mirum strategist Kimberly Gossard

Design How Gallery-Style Store Design Elevates The Brand Experience

Physical retail spaces take cues from the art gallery for layouts that encourage shoppers to explore and interact with products at their own pace

Sole Searching In The Age Of The Smartphone

We spoke with the General Manager of Nike's NYC Digital Studio and SNKRS app Ron Faris about creating ephemeral communities in a world where Nikes aren’t just shoes anymore, they’re status symbols—like a Rolex, for your feet

Interview Why Casper Is The Batman Of Sleep

We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

Brand Activation & Immersion Bringing Hospitality Experience To Inhospitable Environments

Lionel Ohayon, founder and CEO of ICRAVE, discusses how brands can create brand experiences that anticipate a customer’s need at every touchpoint

Retail Airbnb Wants To Help People View The Upcoming Eclipse With An Astrophysicist At A Dream Location

Airbnb and National Geographic have teamed up to offer a contest for eclipse enthusiasts

Advertising Disney Is Opening A Star Wars Hotel Where Guests Can Become Part Of The Story

The planned resort will each assign guests different storylines so they can be a part of the Star Wars universe

Health Reinventing The Pharmacy Experience From The Inside-Out

In PSFK's latest Future of Health report, we caught up with Capsule CEO Eric Kinariwala to discuss why the traditional pharmacy experience is broken