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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Expert

Steven Dean is a designer, educator and entrepreneur focused on consumer health and wellness innovation. At his design consultancy, G51 Studio, he is involved in a broad range of projects that span business strategy, interaction and experience design, service design, and brand experience. He has designed and developed integrated user experiences for health and wellness platforms including mobile devices, networked applications and websites.

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Matthew Bright is the head of technical marketing at the Thin Film Electronics NFC Innovation Center in San Jose, California. Following a vision of ‘building intelligence into everyday things’, he leads customer and partner engagement for a new generation of NFC tags and RF anti-shoplifting labels based on highly scalable printed electronics technology. Matthew holds a degree in electrical engineering from the University of Michigan and has extensive experience in semiconductor marketing for mobile applications, including Flash memory, multi-chip modules, and short-range wireless communications. Matt also serves as Chair of the Retail Working Group of the NFC Forum.

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Peter Rivera of Infusion Digital Agency explains how technology can help build more loyalty and a better brand experience

July 16, 2015
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A panel discussion at PSFK CONFERENCE 2013 discussed how technology is driving brand innovation.

June 10, 2014
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