brand experience
Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off
From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market
From incorporating high-tech interactive displays to hosting networking and children's events, retailers are putting their efforts into creating welcoming store spaces that put human needs and desires first, working to optimize the IRL experience
Grey strategist Rogério Colantuono shares his takeaways from PSFK's CXI 2018 conference, advocating customer experiences that deliver maximum value while tech does its job in the background
The brand is one of the most recent information companies to enter the realm of the guided tour, appealing to younger vacationers and offering a curated consumer experience
As a way to improve the customer airport experience while providing advertising for the candy brand, passengers at the São Paolo airport can scan their boarding pass and receive a treat if their flight is delayed
The best brand experiences will prioritize human connection, with 'silent' tech working in the background, argues Mirum strategist Kimberly Gossard
Physical retail spaces take cues from the art gallery for layouts that encourage shoppers to explore and interact with products at their own pace
We spoke with the General Manager of Nike's NYC Digital Studio and SNKRS app Ron Faris about creating ephemeral communities in a world where Nikes aren’t just shoes anymore, they’re status symbols—like a Rolex, for your feet
We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time
Lionel Ohayon, founder and CEO of ICRAVE, discusses how brands can create brand experiences that anticipate a customer’s need at every touchpoint
Airbnb and National Geographic have teamed up to offer a contest for eclipse enthusiasts
The planned resort will each assign guests different storylines so they can be a part of the Star Wars universe
In PSFK's latest Future of Health report, we caught up with Capsule CEO Eric Kinariwala to discuss why the traditional pharmacy experience is broken