“The most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign.”
Bobby C. Martin Jr. is a designer and educator based in New York City who co-founded OCD, The Original Champions of Design, with Jennifer Kinon. Together they develop brand identity systems for a broad range of clients, including the National Basketball Association, Girl Scouts of the USA and Friends of the High Line.
Derek McCarty discusses how hmbldt is changing attitudes around marijuana
AirBnB founder Joe Gebbia created his company because he realized that there was a large gap in the market. People wanted to be able to book places to stay, easily and efficiently, whether it be a crashpad on a friendly stranger’s couch or a master bed in a stately home. He discussed how his idea developed from the pages of a Moleskine notebook at PSFK CONFERENCE 2011 NYC, and the importance of building and sustaining a narrative to achieve success.