“The most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign.”
branding
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
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Paula has been a partner in the New York office of Pentagram, the world's largest independent design consultancy, since 1991. She began her career as an art director in the 1970s and early 80s, when her eclectic approach to typography became highly influential.
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Bobby C. Martin Jr. is a designer and educator based in New York City who co-founded OCD, The Original Champions of Design, with Jennifer Kinon. Together they develop brand identity systems for a broad range of clients, including the National Basketball Association, Girl Scouts of the USA and Friends of the High Line.
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AirBnB founder Joe Gebbia created his company because he realized that there was a large gap in the market. People wanted to be able to book places to stay, easily and efficiently, whether it be a crashpad on a friendly stranger’s couch or a master bed in a stately home. He discussed how his idea developed from the pages of a Moleskine notebook at PSFK CONFERENCE 2011 NYC, and the importance of building and sustaining a narrative to achieve success.
March 30, 2014
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