Mastercard designed a signature sound that plays when customers use its services across various platforms, further defining its digital identity and joining the growing sonic space as voice technology continues to expand

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities 

PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype

SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry

Cheryl Johnson tells PSFK about her experience in SVA's Masters In Branding Program and how it informs her career in brand strategy and business development

For SVA Masters In Branding grad Jenna Halbert, building brand strategies at Reddit is a natural extension of her background in marketing and design

Taking an innovative approach to increasing the accessibility and affordability of luxury retail, Italic is an online marketplace that lets consumers purchase handbags, eyewear and more directly from the manufacturers who work with top luxury brands

Betaworks creative director James Cooper says that brands that act as builders can succeed by attracting like-minded audiences

Former Nike CMO Scott Bedbury on how a team of marketers 30 years ago unlocked how one brand could stand for something much bigger, more powerful, more relevant.

Founder of the ‘anti-establishment establishment’ &pizza argues that values and culture should define a brand just as much as they define people

Periscope partnered with a local creamery to create an ice cream flavor that represented both its new logo and its company culture, functioning as a brand activation and summer treat all in one

PSFK conference speaker Michael Lastoria, co-founder of &pizza, shares his thoughts on food, culture, community and brand building

"I wish you" teas come in packaging with personal messages, tailored for each international market, in a bid to become a go-to gift for customers around the world

Jordan Schenck, head of consumer marketing at Impossible Foods, has joined the lineup for PSFK's conference on May 18