Branding & Marketing

Analysis From Toms To Lowe's, Brands Are Making Deeper Connections Through Social Impact

Consumers want to feel like they have a positive impact on the world and their communities, so these brands are giving back to win them over

Brand Activation & Immersion Sneakerheads Can Celebrate Nike's Swoosh Logo With Exclusive Foot Locker Drop

The Nike Swoosh is one of the most iconic logos of all time. Now, Foot Locker is teaming up with the brand to celebrate the Swoosh with three separate, limited-edition styles of sneakers as part of a larger digital campaign

Fashion & Apparel How Brands Like Dote Are Further Blurring Retail, Entertainment And Socialization

From live influencer-led shopping parties to marketplaces that connect peers in real time, today's democratized commerce platforms are enabling more meaningful, socially-driven transactions

Food & Beverage The Country Of Iceland Opens A ‘Premium Tap Water’ Bar

In an effort to dissuade plastic bottle use and drive reappraisal of one of its most bountiful resources, the island nation is promoting a new product across its airports, hotels and bars: luxury tap water

Op-Ed Sophie Maxwell: The Big Switch-Off - Why Brands Need to Create New Ways to Connect

Brands are now supporting our need to schedule time for disconnection-creating space for significant moments, reconnecting us with creative contemplation and ensuring our well-being.

Design Nike Remaps The London Tube Based On FuelBand Points

The sportswear giant finds yet another way to push fitness levels.

Innovation Nike's 5-Lane Track Features Invisible Runners

Art exhibition in Beijing's most creative district for the release of a new line of sneakers.

Home Chanel Opens Pop-Up Flower Stall In London

To celebrate Mother's Day in the UK, the luxury brand opens a stall of flowers found in their perfumes.

Advertising Grey Poupon Brings Back 32 Year Old Ad For 2013 Oscars

Resurrecting the 1981 ad, the mustard brand hopes to revitalize its image on Hollywood's classiest night

Technology Hack Alters Web Text Depending On How Far Users Are From The Screen

A project in development creates responsive typography software that tracks your distance from the monitor and adjusts accordingly.

Luxury Expedia Create Travel Albums Using Instagram & Facebook Photos [Video]

App transforms travelers' journeys into personal stories for sharing on social networks.

Work Banana Republic Hosts In-Store Match.com Mixers For Valentine's Day

Clothing retailer and dating site collaborate to kick off Banana Republic's 'Love' campaign.

Home Beckham Back In His Underwear for New H&M Ad [Video]

Footballer runs pantless through Beverly Hills in the Guy Ritchie directed short film