brick and mortar

Analysis How Retailers Like Nike Use Predictive Merchandising To Keep Up With Customers

By paying attention to trends with by-the-minute accuracy, these clothing brands change out their stock constantly to engage shoppers

Brand Activation & Immersion With Guest Rooms, A Spa And A Rooftop Deck, This Store Looks Just Like A Hotel

Stylenanda's Seoul storefront sells makeup, clothing and accessories in a five-floor space inspired by the hotel and hospitality experience

Consumer Goods PSFK Research Paper Launch: Enhancing The Home Improvement Shopper Experience

How​ home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents

Advertising Why This Buzzy Instagram Account Opened A Bespoke NYC Newsstand

PSFK sits down with Overheard founder Jesse Margolis to find out why the brand launched a physical newspaper at a pop-up newsstand

Beauty CVS Now Offers Services Like Blowouts And Makeup Application Nationwide

BeautyIRL, CVS's in-store cosmetics activation, is expanding to almost 50 stores, bringing affordable beauty treatments to shoppers

Interview Inside Roven, Grove Collaborative's Clean Beauty Concept That Wants To Bring The Industry Up To Standard

Roven is making a name for itself in the clean beauty space, offering a solution to lack of regulation and consumer education as well as giving customers greater access with an omnichannel strategy

Case Study B8ta Introduces An Interactive, Social-Focused Store Design Called Forum

The LA-based Forum store will be the first of its kind for the RaaS provider, and will let fashion & lifestyle-focused partners augment the store for their products

Design Miista Turned Its Shoes Into Art In A Gallery-Inspired NYC Pop-Up

The London-based shoe brand opened its first U.S. store in the LES, elevating its wares by displaying pairs on pedestals and hosting events

Fashion & Apparel How Stores Like Macy's Drive Physical Sales With Brand Partnerships

From collaborations with fashion apps to curated pop-ups, these brands are stepping up the in-store experience with brand partnerships

Grocery, Convenience & Supermarket PSFK Research Paper Launch: Enabling Dynamic In-Store Experiences Through Merchandising

How retailers are rethinking their in-store merchandising strategies to more effectively engage shoppers and drive conversions

Children Five Below Is Transforming Some Of Its Stores Into Esports Hubs

Discount retailer Five Below, which invested in eports infrastructure brand Nerd Street Gamers, will add gaming venues to its stores

Fitness & Sport REI's Newest Store Is A Community-First Haven For Outdoors Enthusiasts

This is the co-op's first experience center, which will invest in its community through workshops, demonstrations and guided trips

Food & Beverage PSFK Research Paper Launch: Reinvigorating The In-Store Grocery Shopping Experience

How grocery retailers are revamping stores with increased customer service, better technology and experiential activations

Retail Everlane Expands Its Brick-And-Mortar Presence With Curated Brooklyn Shop

With a store in the trendy neighborhood of Williamsburg, the digital native is investing in its physical footprint and betting big on in-store shoppers