brick and mortar

Cafe & Restaurant PSFK Tours The Wonder, New York City's Elevated Members' Club For Families

The founders of the design-led club explain how The Wonder goes beyond providing leisure, programming, and work spaces for kids and adults, enriching membership through choice brand partnerships and value-added services

Fashion & Apparel San Francisco Shoppers Can Peruse Rent The Runway's 'Dream Closet'

The designer apparel rental service is debuting a flagship retail space targeted at young professionals of Silicon Valley

Home eBay Popup Concept Gives Smaller Retailers An IRL Outpost

eBay is opening a market featuring forty local business as an experiment in helping smaller venders cultivate consumer engagement

Luxury New York Shoppers Can Meet With Stylists At Nordstrom 'Local' Stores

Nordstrom's mini stores dedicated to personalized services are making a New York debut to complement its largest online market

Merchandising & Curation Shopify's Brick-and-Mortar Hardware Helps Online Retailers Go Physical

As the brick-and-mortar store's importance rises again, Shopify is launching a hardware collection to assist digital natives in opening a physical outpost

Loyalty & Membership When Collecting Customer Data, Best Practices Include Transparency And Clear Rewards

From offering shoppers total transparency to providing them obvious benefit for info-sharing, here are four critical pillars of data collection that let both customer and retailer win

Retail From PSFK's Shopper Data Debrief: Key Levers To Build Trust Around Shopper Data Exchange

PSFK breaks down how brands and retailers can gain trust and build loyalty by creating a two-way data exchange with their customers

Beauty Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future

Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology

Packaging & Product Engagement How Cannabis Retailers Like Planet13 Elevate Physical Retail With Multisensory Immersion

From PSFK's latest report, here's how today's cannabis leaders are bringing high-level brick and mortar to their industry with interactive playgrounds and immersive experiences

Shopper Education & Assistance Cannabis Brand Dosist Launches First-Ever DTC Boutique

One of California's most prominent cannabis retailers is opening a flagship store focused on consumer education and new-customer conversion

Automotive Automotive GPS Platform Waze Is Helping Retailers Anticipate Consumer Needs

The community-driven navigation app launched a proactive shift in strategy that focuses on leveraging data to predict and potentially influence driver needs

Design Op-Ed: Empowering The Consumer By Letting Store Shoppers Choose Their Own Journey

Jessica Lehmann, strategy director for retail consultancy FITCH, on the advantage of giving the consumer freedom over their own store shopping experience

Store Experience & Design Interview: A Macy's Fragrance Experience Points To The Future Of The Department Store

Trevor Sumner, CEO of Perch Interactive, discusses how the retail marketing tech company created a dynamic fragrance experience for Macy's, as well as why today's department stores should focus on engaging, digital-rich, limited-time experiences to compete with their DTC counterparts