brick and mortar

Automotive PSFK Research Paper Launch: Storytelling Within The Physical Channel

In a digital age, leading retailers are rethinking the physical channel, driving engagement through immersive and interactive shopping journeys that give shoppers a reason to make the trip

Analysis Retail Mainstays Like CVS Are Driving Store Engagement With DTC Beauty Partnerships

From Primark to DSW, big-box stores are differentiating their in-store experiences through partnerships with niche beauty services like Drybar and Glamsquad, giving customers personalized and unusual opportunities

Beauty L'Oreal's ModiFace Brings Virtual Makeup Trial To Amazon Mobile Shoppers

In an exclusive with PSFK, the CEO of ModiFace speaks to the power of the beauty x tech co's proprietary artificial intelligence and AR simulation to enhance digital discovery and boost shopper confidence—at scale

Brand Activation & Immersion Interactive Horror Experience Brings New Life To A Former Department Store

Retail has never been scarier than at Haunted Basement, which will take over a vacant storefront in a Minnesota mall, highlighting the creative repurposing of dead retail space

Design McDonald's Next-Gen Times Square Flagship Combines Digital And Physical Hospitality

The location takes advantage of ordering and delivery technologies to elevate the guest experience, mixing digital and human assistance like speedy kiosk selection and table service to build McDonald's "Experience of the Future"

Children How Brick-And-Mortar Retailers Like Macy's Are Marshaling Popups

From PSFK's Back-To-School Deck: Retail Trends report, here's how two retailers are encouraging foot traffic with kid-friendly in-store popups

Fashion & Apparel FARM Rio's New York Flagship Brings Brazil To SoHo Shoppers

PSFK visited and spoke to the co-founder and architect of the store that invites customers to dip their toes in the sand and appreciate authentic Brazilian touches for the brand's first U.S. location

Banks, Insurance & Financial Services 'Pay Later' Startup Klarna's London Popup Invites Members To Shop Digital-First Brands

The digital banking service is hosting an experiential popup in the U.K. capital's Covent Garden, inviting members to shop merch from digital-first brands like ASOS, Swoon and more

Delivery & Logistics Shoppers Click & Collect Orders From Fashion E-Retailer's Physical Stores

Germany's Zalando is partnering with its featured brands to let shoppers retrieve merchandise from its outlet locations, tapping into its brick-and-mortar stock to supplement online sales

Merchandising & Curation Menswear Brand Lets Shoppers Ask Interactive Walls What To Wear

Knot Standard is digitizing its customization process, letting customers dictate over 200 commands to its voice-activated style walls to personalize their wares

Features Op-Ed: The 5 C's For Brand Success In C-Commerce's Bright Future

SHOWFIELDS' CEO explains why ecommerce and traditional retail are giving way to 'consumer commerce,' defining what this means for brands and the five key components he has identified from his next-generation brick-and-mortar store for retailers to employ

Fitness & Sport Golf Clubfitting Studio Offers Customers Hybrid Putting Green Lounge

KBS Golf Shafts is offering shoppers an experiential playground to trial clubs, featuring a putting green, high-end simulators, a lounge area with coffee and beer, and more

Retail Glossier Staffs Its Seattle Popup With "Offline Editors" To Bond With Customers

The digital-native makeup brand known for minimalistic looks launched a Washington popup that looks to salespeople as rapport-building ambassadors to enable more personal experiences

Cafe & Restaurant PSFK Tours The Wonder, New York City's Elevated Members' Club For Families

The founders of the design-led club explain how The Wonder goes beyond providing leisure, programming, and work spaces for kids and adults, enriching membership through choice brand partnerships and value-added services

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