Broadcasting

Entertainment Discovery Offers Subscribers Specialty Non-Fiction Video Streaming

Discovery Inc. is expanding its subscription streaming service with BBC non-fiction shows pertaining to food, natural history and more, part of the media company’s strategy to acquire subscribers with specialty content

Brand Activation & Immersion The New York Times Hopes Alexa Skills Will Win Subscribers

The publication continues to digitize its content, linking up with Amazon's voice AI to enable a daily news briefing, weekly quiz and more for Alexa-enabled devices

Analysis Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Gaming & Play Amazon's Streaming Platform Lets Thursday Night Football Fans Shop Ads

Game-streaming service Twitch allows viewers to buy official merchandise while watching live-streams of the game, capitalizing on the wide captive audience of football season

Merchandising & Curation Pandora Premium Creates Predictive Playlists For Subscribers

To compete with Spotify and Apple Music, Pandora is enhancing its premium membership by adding the capability to curate personalized playlists for listeners that refresh weekly

Automotive Volvo Campaign Offers Shoppers Interactive Advertisements

The Swedish car company is driving sales by giving consumers a chance to interact with its new S90 model straight from their mobile screens

Beauty How Brands Are Focusing On Live-Stream Content To Generate Excitement And Drive Sales

From fashion and beauty retailers to the realm of food and beverage, brands are focusing their efforts on enabling live shoppable content, catering to the instant gratification trend among consumers as well as building better rapport with their audience

Loyalty & Membership NBCUniversal To Offer Viewers Free Video Streaming With Reward System

To stay in competition with streaming services, NBCUniversal is releasing WatchBack, an app that lets viewers accrue points by watching NBC, USA and Bravo shows, and exchange them for gift certificates

Entertainment NBC Universal Offers Craftsy Subscriber Base A Lifestyle-Themed Subscription Service

Learning video network Craftsy now will be folded into Bluprint, a subscription-based VOD service that focuses on content such as music, fitness and decor

Shopper Education & Assistance BBC Sounds Designs Unique Listening Experiences For Every User

In order to stay relevant amongst the likes of YouTube and Spotify, BBC launched an app that brings together its radio content, music and podcasts all in once place, tailored to individual users' listening habits

Advertising BBC's Ambient Nature Videos Promote Viewers' Mental Wellbeing

BBC Earth has been repurposing footage into 10-hour videos of relaxing landscapes as part of a 'Happiness Project' to help put people at ease

Interview How BBC Is Looking To Podcasts To Engage New Audiences

PSFK had a chance to talk to Acast and BBC about using podcasts as a new revenue source for journalistic endeavors

Hotels, Hospitality & Travel National Geographic's Online Community Democratizes Exploration

The site adds another dimension to the docu-TV series Explorer by allowing professionals and amateurs alike to share and crowdfund their work

Advertising Will Media Sites Go The Way Of Social Feeds?

Media companies like the Weather Channel have adopted a feed-style interface, looking to appeal to consumers accustomed to engaging with content on social