Ahead of Roula's site tour during New York Retail Innovation Week, CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist
General manager of the DTC and wholesale women's razor brand Flamingo explains how she applied experience at Harry's to fill a gap for quality yet affordable shaving among female consumers
From offering shoppers total transparency to providing them obvious benefit for info-sharing, here are four critical pillars of data collection that let both customer and retailer win
From PSFK's Shopper Data Debrief report, here's how today's brands and retailers are retaining valuable consumer data from in-store tracking technologies
From PSFK's Accelerating Innovation In Retail report, here's how today's leading brands are fostering new innovation by creating programs, coalitions and events that support emerging talent
From PSFK's Shopper Data Debrief, here's how today's leading brands are using RFID and related technologies to provide relevant recommendations and assistance in real-time
Using a hybrid strategy of human-driven and AI curation, Suggesty offers global customers access to lesser-known international designers while enabling lower-than-market prices and premium quality
From PSFK's Shopper Data Debrief report, here's how three innovative retailers are retaining valuable shopper data by bridging the digital-physical divide, synching shoppers' phones with the store experience
The beverage retailer's dispensary system uses mobile technology to enable customers to personalize hydration goals and track environmental footprint
From PSFK's Shopper Data Debrief, here's how leading retailers like Walgreens and more are leveraging next-gen machine vision to learn and analyze shopper patterns
From PSFK's Infusing Cannabis & CBD Into The New Brand Experience report, here's how today's cannabis retailers are using food-related activations to familiarize consumers with the popular plant
PSFK breaks down how brands and retailers can gain trust and build loyalty by creating a two-way data exchange with their customers
Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology
These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers