Jonah is the founder and CEO of BuzzFeed, a social news and entertainment company that publishes a mix of breaking news, entertainment, and shareable content. After co-founding The Huffington Post, Jonah launched BuzzFeed as an experimental lab focusing on tracking already viral content and creating content that people want to share. Since its launch in 2006 BuzzFeed has grown to employ over 900 people worldwide and provide enticing content to more than 200 million unique visitors/month and 1 billion video views/month. Buzzfeed editors creating shareable lists and reporters cover everything from politics to long-form feature articles as well as international news. BuzzFeed also pioneered social advertising to build shareable campaigns for the world’s leading brands. Before BuzzFeed, Jonah experimented with viral projects and studied how information and ideas spread through the web. Jonah is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design.
Brian Williamson explains the future of the service and how it's offering location-specific retailing empowers retailers to add another another element into the marketing mix: