Chocolate brand Cadbury unveiled a chocolate soccer ball wrapped in smart packaging in partnership with soccer championship The Premier League. The branded box is embedded with a QR code that enables access to a digital game, where players have 15 chances to score against a goalkeeper and make their way up the leaderboard.
The British confectionary manufacturer is seeking to promote generosity with its new promotion
Cadbury is promoting its newest chocolate flavor with a special exercise class at a London gym
Chocolate lovers take a digital journey to discover which of Cadbury's many flavors best match their identity.
Choco Fix introduces today's children to the idea of Airfix models in an exciting new way.
The chocolate company's research and development department invent cocoa solids that can withstand heat of a 104F degrees.
The"Choculator" creatively leverages the spirit of the Games to engage consumers to interact with the brand.
Innocent Drinks, the British juice and smoothie company wins out over Starbucks, Cadbury, and The Ellen DeGeneres Show in effectively communicating with consumers over channels such as Facebook and Twitter.
The giant sculpture was commissioned by the chocolate maker to celebrate its following on the social network.
The lawsuit put and end to the three year trademark battle between the two confectioner companies.
When pointed at included brand logos Blippar lets users interact with 3D objects and get information on recipes and more
Kraft-owned chocolate maker Cadbury has apologised after one of its adverts "caused upset" to supermodel Naomi Campbell.