Cadillac

Automotive Cadillac Live Lets Online Shoppers Discover Cars From Any Device

The virtual program will give customers the hands-on experience of visiting a dealership from the comfort of their homes, connecting them one-on-one with a live agent via video

Brand Activation & Immersion Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Loyalty & Membership Could The Auto Dealership Of The Future Sell Experiences Over Cars?

As disruptions from driverless cars to ride-hailing services continue to transform the automotive retail landscape, brands increasingly are turning to selling experiences rather than products to connect with consumers

Banks, Insurance & Financial Services Volvo Subscription Plan Offers Drivers An Alternative To Buying Or Leasing

The Swedish automaker's S60 Sedan will be available under its subscription plan, Care by Volvo, aiming to increase value to customers by providing them with a vehicle as well as continuous support and service for a monthly fee

Automotive GM Car Drivers Can Earn Money Renting Their Vehicles With Peer-To-Peer Service

Testing in the Chicago area, the program is an expansion of GM's existing car-sharing platform, allowing car owners or lessees to add their personal vehicles to the mix

Merchandising & Curation Cadillac's Subscription Service Provides Members On-Demand Delivery And Up To 18 Swaps Per Year

Book by Cadillac is a plan that offers approved members concierge home-delivery and a plethora of auto options and amenities, all accessible through the service's app

Delivery & Logistics BMW Begins Subscription Pilot With Vehicle Sampling

Rather than commit to a single model, BMW subscribers can try out a variety of different ones as often as they want

Grocery, Convenience & Supermarket How To Prepare Self-Driving Cars For The Next Frontier

The next wave of automotive development could see drivers only expected to intervene when a car requests it

Hotels, Hospitality & Travel NYC Drivers Can Now Subscribe To A Luxury Car Service

This new program lets you ride Cadillac luxury vehicles without the long-term commitment that comes with owning a car

Luxury Cadillac Creates A Monthly Car Subscription Service For Cars

The luxury automobile brand is working on a new service that will give customers access to a new car every month

Advertising How Cadillac Is Bringing Emotional Appeal Back To The Brand

A return to a distinctively American take on luxury with design DNA coming from rocket ships and modernist architecture

Design Cadillac Concept Shows A Future Design Direction

The flagship sedan reveals the brand is continuing to hone and refine its luxury aesthetic

Hotels, Hospitality & Travel Bentley Redefines The Luxury Limits Of The SUV

The Bentayga sets a bar for quality, speed and price in this competitive automotive category

Work Concept Car Splits Down the Middle into Two Motorcycles

As part of Fast Company's Creative Director for a Day series, Mark Wilson gets to design a dream car that's as functional as a flying car