Innovation Research for Cadillac from PSFK - the Future of Retail

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Statistics

With a 4/5 score, Cadillac's automated Super Cruise beats Tesla's Autopilot in Consumer Reports survey

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BMW reportedly plans car subscription service test for Nashville

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Expert Quotes

“We really want the [VR] technology not to be a barrier, but a different way to connect with people. You’re in it versus looking at it. There are no limits.”

Skip D'Amico. Digital Innovation Lead, Cadillac

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