Cafe & Restaurant

Cafe & Restaurant McDonald’s is using AI to personalize the menus of its drive-thru location

Quick-service restaurant chain McDonald’s is using AI to personalize the menus of its drive-thru location. Thanks to its acquisition of AI startup Dynamic Yield, McDonald’s can make hyper-targeted changes to its digital outdoor menu boards at individual locations.  Taking into account contextual factors like weather, time of day, traffic and popular items, the menu’s ‘decision technology’ can instantly rearrange the display to highlight specific items that may be most desirable to diners in that moment, as well as suggest items based on their current selections.

Food & Beverage Mastercard, Sonic and Zivelo trial AI-based voice ordering at select locations

Global payments company Mastercard has partnered with self-service kiosk technology provider Zivelo to trial AI-based voice ordering at select locations of the drive-in chain Sonic. At the drive-thru, guests place their orders with an AI-powered voice assistant, while an integrated digital menu display can be customized in real time, taking into account context, like weather, time of day, season and location, as well as specific customer preferences. The system aims to streamline repeat orders and use data to offer personalized suggestions and loyalty rewards that are more relevant.

Analysis These South Korean Food Concepts Are Revolutionizing The Restaurant Experience

From voice-activated robot baristas to interiors straight out of a comic book, these restaurants are changing the way people eat

Case Study This Cocktail Brand Might Make The World's Most Spiritual Drink

On-demand beverage brand The Grand Bevy just introduced a program that claims to balance participants' chakras

Automotive A Trend To Watch: Yesterday's Tomorrow

For this week, PSFK founder Piers Fawkes looks into the ways retrofuturism is being applied to modern technology, design and innovation

Brand Activation & Immersion Customers Can Now Order From Brands Like Reebok Through Voice Assistants

With a simple command, customers can now order food, drinks and even clothing from brands that have added support from voice assistants

Beauty PSFK Launches The Seoul Retail Innovation Guide

Retailers in Seoul are employing experiential and interactive elements in their physical stores in order to create next-gen, discovery-driven visits, providing inspiration for brands the world over

Delivery & Logistics How Click-And-Collect Services Are Making Ecommerce More Seamless

By updating their pickup and delivery methods, retailers like Starbucks and Walgreens are making online shopping more convenient and easy

Merchandising & Curation Uber Moments Is Using Dining Experiences To Build Cultural Connections

Uber Eats just launched Moments, offering experiences like five-course meals and cooking classes for customers who want to try something new

Fashion & Apparel Foot Locker Opens A Pop-Up Café In Its Los Angeles Flagship

Foot Locker's pop-up Rivals Café pays homage to the food of Los Angeles and Chicago, serving free bites to customers when they make purchases

Design IHOP Is Inviting L.A. Loyalty Members To Dine In Its Exclusive Tiny-House Restaurant

The Tiny IHOP Dinner Series lets select MYHOP members enjoy pancakes inside the brand's smallest restaurant, which includes only one booth

Baby Boomers Seniors Are Re-Entering The Workforce Thanks To Retailers Like McDonald's

Whether to seek meaningful connections or make a bit of extra money, Baby Boomers are redefining retirement, and brands are accordingly tailoring jobs to include this group

Children The Mobile Food Lab Offers Students Fun, Immersive Food Education

Teaching kids the importance of nutrition, the Mobile Food Lab uses a converted school bus to make cooking friendlier and more accessible

Retail Lowell Farms Brings A New Kind Of High Dining To Los Angeles

With a newly opened restaurant, marijuana brand Lowell Farms combines cannabis and cuisine in the USA's first café of its kind