This conference will provide a breadth and depth to our analysis by covering enterprise critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.
“Customers are increasingly going to be looking at what are the digital capabilities that you have and the services that they’re able to do themselves, But they’re still going to have some desire to have a physical presence available to them. So our cafés allow us to both promote our brand and to have customers be able to interface with us on a personal basis. It’s a community center. There is Wi-Fi available, we see people coming in to sit down, have coffee and have a dialogue. It’s a strong brand positioning, but it’s also one where we’re seeing customers are comfortable to come in and talk to someone if they have a problem.”