calvin klein

Beauty Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Advertising Best Of 2018 NYC Holiday Retail Windows

A round-up of the most visually innovative windows that inspire humor, promote charity and tell a holiday story

Brand Activation & Immersion Calvin Klein Partners With Amazon Fashion To Offer Shoppers Immersive 'Phygital' Experience

The online retail giant and the American fashion label are teaming up to create an immersive physically and digitally-integrated experience, where consumers can shop for CK apparel linked to Amazon's fashion marketplace, among other activities

Retail Rethinking Physical Storefronts For Experiential Brand Building

PSFK researchers explore how brands are using physical storefronts to deliver experiences that showcase their unique offerings and commitment to customers

Advertising Calvin Klein's New Line Is By Appointment Only

The American lifestyle brand unveils the launch of a new apparel line focused on providing consumers with bespoke goods

Millennials Streetwear Shop Publishes A Fully Crowdsourced Lifestyle Magazine

Reliant on a cohort of creatives and creators, the issues feature user-generated content highlighting the evolution of youth culture

Design Smart Fabric and Design: Creating Fashion Collections for Modern Women

Fashion designer Natalia Allen leverages smart textiles and innovative design processes to create collections for an ever-growing market of wealthy consumers

Innovation Bland "Coming Soon" Signs are a Thing of the Retail Past

Firm The Science Project creates interactive shopping experiences to promote brand engagement across underutilized environments

Innovation Omnichannel Retail Does Away with Bland "Coming Soon" Signs

Firm The Science Project creates interactive shopping experiences to promote brand engagement across underutilized environments

Editors Pick Beauty Store, Luxury Brand, and Cupcakerie Showcase Retail Trends In Midtown North [Retail Tour]

Check out 11 PSFK picks of innovative retailers north of Manhattan's 42nd Street

Advertising Calvin Klein’s Instagram Campaign Lets Models Take The Reins [Pics]

Calvin Klein sent pairs of his signature 1980s waistband underwear to models, musicians and bloggers, and asked them to post selfies wearing them.

Design Fashion Designer Launches Platform To Crowdsource Ideas [Future Of Retail]

Cut On Your Bias is a site that lets shoppers ultimately decide what will come to market by involving them in the design process.

Retail Crowdsourced Clothing Preferences Direct Production Decisions

PSFK spoke to the CEO of Cut On Your Bias, a website that invites consumers to vote on clothing preproduction decisions, involving them in which designs ultimately become a reality.

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