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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Matt Farnell is the Co-Founder of Appserse, a platform enabling mobile application and game publishers to measure the ROI of their marketing campaigns. Growing up as a young entrepreneur in Australia interested in developing products, he started his first business at 21 by developing a logistics decision engine for a mining company in Western Australia. He then continued to develop products around the world in Perth, Singapore and London. Before starting Appserse in San Francisco, he worked on a capital gains optimization system for Barclays Global Investors and founded and developed MeMap, a social location startup that reach the top 5 in the social networking category of the app store.

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Eric is the Chief Content Officer and Co-Founder of Songza Media, which has been acquired by Google. Prior to Songza, Eric acted as Director of content after Co founding the dynamically-priced download store, Amie Street (acquired by Amazon).

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Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

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