Matt Farnell is the Co-Founder of Appserse, a platform enabling mobile application and game publishers to measure the ROI of their marketing campaigns. Growing up as a young entrepreneur in Australia interested in developing products, he started his first business at 21 by developing a logistics decision engine for a mining company in Western Australia. He then continued to develop products around the world in Perth, Singapore and London. Before starting Appserse in San Francisco, he worked on a capital gains optimization system for Barclays Global Investors and founded and developed MeMap, a social location startup that reach the top 5 in the social networking category of the app store.
By now, the filter-aided photograph of a natural landscape is just as ubiquitous as an overhead shot of a perfectly arranged brunch plate. Both of these images grace many an Instagram feed and create a beautiful, curated version of real-life experiences. As part of its #Hibernot campaign, Land Rover teamed up with digital agency Dooh.com, […]
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor