Campaigns

Advertising Land Rover’s Real-Time Digital Billboards Make Winter Look Less Miserable

This car company put a dreamy filter on winter scenes, to tempt drivers into the cold

Advertising Magazine Passes Out Hot Potatoes To Symbolize Divisive Issues

The Economist highlights hot button topics with simultaneously real and metaphorical baked spuds.

Technology David Rosenberg: Shaping Campaigns In The Digital Age [PSFK 2013]

Ahead of the PSFK CONFERENCE 2013 in NYC, Managing Partner of IPG Media Labs discusses how campaigns now need to ad value to consumer's lives.

Home 5 Top Holiday Campaigns In The Creative Sandbox Archive

PSFK picks our Top 5 favorite holiday advertising campaigns from last year.

Gaming & Play How Is Gamification Influencing Mainstream Corporate Culture? [Infographic]

Research shows that the majority of brands will be integrating games into their campaigns as a way to attract and retain consumers within the next three years.

Advertising Old Spice Named The Most Viral Brand Of 2011 [Headlines]

The men's brand is the most-viewed in terms of online video content for the second year running.

Gaming & Play Key Trend: Using Gaming To Spread The Word

A number of new niche social networks are attempting to quantify and define online influence, creating a community of active members who can organically grow awareness about new products, promotions and campaigns.

Google+'s Guide To Politics And Candidates [Headlines]

Social media sites are taking an interest in politics, allowing candidates, experts, and organizations a greater array of means to connect with Americans online.

Innovation New Rubric Shows Coca-Cola No.1 Brand Among Facebook Advertisers [Headlines]

The Retail Social Justice Index measures effectiveness of brands' social marketing campaigns for roughly 500 big names.

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