Camping

Brand Activation & Immersion This Booking Service Transforms Private Back Yards Into Camping Sites

Campspace is a startup that allows consumers to rent private land like back yards for unique outdoor experiences, bringing camping into the 21st Century

Analysis How The Sharing Economy Is Making Camping More Social

Services like Airbnb and Tentrr are reimagining camping by making it easier to meet fellow enthusiasts and book one-of-a-kind experiences

Features How Retailers Like Amazon Use Tech To Enhance The Camping-Essentials Shopping Process

With tools like augmented reality and buying ahead, outdoor retailers and companies are creating digital and physical experiences that allow customers to preview gear and plan their trips

Fitness & Sport PSFK Research Paper Launch: Exploring The Future Of Camping

How outdoor retailers are adapting their services to better meet the needs of today’s diverse explorers and outdoor enthusiasts

Beauty Coachella Attendees Can Shop Their Festival Necessities On Amazon Storefront

The etailer launched a digital storefront designed to function as a one-stop-shop for attendees' festival needs, aligning with younger consumers through occasion-based marketing

Automotive Coachella Guests Can Ship Their Festival Gear To A Local Amazon Locker

Highlighting the agility of its business and flexibility of its delivery options, the e-tailer will set up an array of its pickup lockers on the festival grounds to meet attendees' in-moment needs

Fashion & Apparel Huckberry's NYC Popup Store Prepares Customers For Adventures

The recently opened space offers visitors a series of free, self-guided tours that tap into the history and regional culture of New York City

Advertising LG Brings Free Drop-Off Laundry Service To Bonnaroo Music Fest

LG provides music festival campgrounds with 25 washers and dryers, plus a vintage clothing swap

Design The North Face Debuts Clothing Made From Recycled Plastic Bottles

The outerwear brand's new collection offers eco-friendly options whose proceeds will benefit the National Park Foundation

Advertising Roundtable: The Biggest Shifts In Experiential Marketing In 2018 And Beyond

To get some crystal ball predictions for what the future of advertising holds for PSFK’s Advertising Playbook, we turned to a handful of experts

Interview Why Casper Is The Batman Of Sleep

We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

Hotels, Hospitality & Travel Luxurious Camper Pod Inspired By The New MINI Car

The concept design project showcases how the automotive brand can fit into the luxury camping market

Retail This Camping Startup Is Like Roomsharing For Sleeping Outside

A new startup provides luxurious camping setups on secluded private properties for escaping to nature in style

Millennials IKEA's Latest Collections Are Geared Toward Today's Adventurous Millennial

The household and lifestyle ranges from IKEA feature a surplus of utilitarian pieces designed with "modern nomads" in mind