Cannabidiol

Analysis How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

Features How Cannabis Retailers Like Planet13 Elevate Physical Retail With Multisensory Immersion

From PSFK's latest report, here's how today's cannabis leaders are bringing high-level brick and mortar to their industry with interactive playgrounds and immersive experiences

Health How One CBD Brand Is Expanding Into Women's Lifestyle By Embracing Sleep

Sagely Naturals is strategizing its place in the CBD market, marshaling DTC and wholesale tactics while focusing on expanding in the sleep category to edge out competition

Merchandising & Curation Op-Ed: State-By-State Breakdown Of Marijuana's Retail Potential

Author Jeff Hill provides an in-depth overview of the rapid pace of legislation state-by-state and at the federal level, offering insight into the possibility of selling marijuana for retailers across the country

Food & Beverage Interview: How A CBD Retailer Engages Consumers With A Narrative On Plant-Derived Wellness

Standard Dose provides research-backed resources for its CBD customers, aiming to generate conversation as well as community around its curation of wellness products while setting standards in a yet unregulated space

Brand Activation & Immersion Interview: How Fleur Marché Converts The CBD-Curious Luxury Customer With Quality And Curation

PSFK speaks to the luxury CBD platform's founders to get a glimpse at how the site differentiates itself in the quickly evolving cannabis retail space, combining consumer needs with CBD's best applications for a curated and quality experience

Grocery, Convenience & Supermarket Interview: How A Hemp Beverage Co Builds Its Brand Around A Solution, Not Ingredients

PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype

Fashion & Apparel DSW Soon To Offer Shoppers CBD Products Alongside Footwear

The discount shoe chain is set to carry items that contain CBD oil, attempting to corner the market as a major retailer selling the once-controversial product as laws and perceptions around the substance change

Beauty Former Goop Directors Tap Booming Market With Elevated CBD Retail Platform

Fleur Marche is looking to fill a gap in the quickly emerging CBD space, inventing a stylish service geared towards women looking to buy products enhanced with CBD that focuses on consumer education

Fitness & Sport Op-Ed: Why Cannabis/CBD Is One Of The Fastest Growing Categories Of Our Lifetime

Jeffrey Hill, CEO of Hill-3 Investments, explains the enormous potential within the cannabis and CBD space, and how increasing understanding of its use across health and fitness industries combined with its financial impact at state and federals is driving its meteoric growth

Interview PSFK Retail Conference Preview: Iris Nova Founder On Beverage Innovation And Next-Generation Customer Loyalty

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, Iris Nova (comprising brands Dirty Lemon and The Drug Store) founder and CEO Zak Normandin tells PSFK how he is pioneering a new kind of beverage brand built around strong customer relationships, seamless retail technology, and innovative product

Packaging & Product Engagement Op-Ed: How Will The 2018 Farm Bill Affect The Beauty World?

Cannabis researcher Colleen Quinn on the impact of the 2018 Farm Bill in the U.S., which loosens restrictions on hemp usage, on the skincare, wellness and beauty industries, and why securing sustainable, authentic supply chain will become brands' top priority

Transactions & Payments Crypto Token Backed By Cannabis Facilitates Transactions For CBD Growers And Buyers

Cannabium is the first product-backed cryptocurrency in the cannabis industry, and hopes to become the standard of payment between producers and buyers of medical cannabis

Podcast How Conscious Products Are Taking Over The Beauty World

Clean beauty, encompassing environmentally-friendly, health-conscious, and animal-friendly products and ingredients, is in high demand, and brands are moving to deliver new and improved items