cannes 2012

Advertising Industry Experts Weigh In On How Advertising Has Changed [Cannes]

What the most influential players in the advertising, branding, and marketing industries think will be the next big marketing trend.

Technology Organic Exec On The Value Of Cross-Platform Content [Cannes]

Marita Scarfi, CEO of Omnicom's global digital agency, shares her thoughts on the rise of mobile and its effect on multi-channel campaigns.

Luxury Profero Co-Founder On Truly Global Capabilities [Cannes]

Wayne Arnold, Co-founder and Global CEO of the London based worldwide digital agency discusses what it means for a brand to truly be 'global.'

Design Founder Of Joint London On Collaborative Solutions [Cannes]

Damon Collins discusses what inspired him to create his brand new agency, and how flexibility is required to be truly creative.

Innovation This Week In Brand Strategy & Marketing [Cannes And LeWeb]

PSFK curates some of the strategy, digital and creative advertising news catching our attention - particularly following last week's Cannes Lions and LeWeb London festivals.

Advertising Yahoo! Insights Guru On How Moms Are Using Technology [Cannes]

Lauren Weinberg, the VP of Research and Insights at Yahoo!, explains how the Internet can provide tools to create more meaningful family moments.

Work Havas Media Boss On Seeing Crisis As Opportunity [Cannes]

Dominique Delport is the Haves Media France CEO. His company enables brands to access specialists across multiple channels and platforms in order to best understand their markets.

Home CEO of eYeka On Connecting With Consumers [Cannes]

Francois Petavy discusses how looking at an agency as a community of creative talents is the way to produce the best work.

Gaming & Play Ad Director, Coca-Cola On The Benefits Of Uncertainty [Cannes]

Guido Rosales discusses how it is necessary to take risks by creating adventurous campaigns across diverse channels in unrealized markets.

Work Mindshare Entertainment Exec On The Beauty Of Collaboration [Cannes]

David Lang on the how to get insight into and engage with consumers.

Technology Advertising School Exec On Training The New Creative [Cannes]

Anders Sjostedt, Global Director of Executive Programs at Hyper Island, discusses how it is now 'unprofessional' for advertising minds -- no matter how old -- to shun social media.

Design BBDO Boss On The Forgotten Craft Of Creativity [Cannes]

David Lubars gives his thoughts on why attention to detail is always the best tool for the job.

Advertising Goodby Founder: Selling Ideas Is As Important As Coming Up With Them [Cannes]

Jeff Goodby discusses why it's important for creatives to keep their edge why he expects clients to keep up.

Gaming & Play Landor Creative Director: Design From The Consumer's Perspective [Cannes]

Peter Knapp discusses how in order to understand a client or audience agencies might have to use non-traditional approaches from other disciplines like psychology or science.