Automotive Watch: Automotive CX Debrief Webinar Video

In the latest webinar, PSFK Senior Strategist Penn Whaling and Strategist Conner Dial guide viewers through the 30+ page report showing how auto brands are reinventing the vehicle purchasing and ownership experience to meet modern consumers' expectations

Advertising Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers

The luxury division of South Korean auto manufacturer Hyundai motor group is taking a direct new approach to reaching millennial car buyers, fostering engagement on social media as automotive consumers increasingly look to digital discovery

Packaging & Product Engagement MINI Creates Short Films To Show Off Latest Cargo Model

The car brand designed a video campaign to highlight the spaciousness of its new Countryman model, merging art with advertising in a bid to engage consumers

Hotels, Hospitality & Travel Avis' Curbside Delivery Service Offers Travelers Peace Of Mind

Avis customers can sign up to be driven from the rental car lot directly to their terminal, aiming to save them time and complication

Post Purchase Service & Support Tesla Owners Can Have Their Vehicle Repaired At Brand's Own Auto Shops

Tesla is taking steps to expedite the repair process as well as drive brand value by offering its own body repair centers, encouraging brand engagement and loyalty with customers

Loyalty & Membership BMW's In-Car Voice Assistant Will Learn Driver Tendencies And Offer Suggestions For Optimal Drives

Bucking the trend of automakers partnering with assistants like Amazon's Alexa, BMW's own AI device will be available in 23 languages and in 10 major consumer markets, letting drivers turn on their HVAC system, adjust the lighting and change music via voice

Video How To Design Technology That Degrades Gracefully

Technology should be designed to bring things into focus and make us calm, anthropologist Amber Case argues

Merchandising & Curation Volvo's On-Demand Car Service Will Recommend Vehicles Based On User Scenarios

As urban consumers rethink traditional car ownership, Volvo is moving to provide direct-to-consumer experiences like its own ride-sharing service, allowing a personalized, on-demand offer with its purpose-designed app called M

Retail Uber Introduces A New Upfront Pricing Structure For The Holidays

The ride-hailing app now lets you see how much you will be paying before you get in your ride

Advertising Rolls-Royce Is Branching Out Into The Shanghai Contemporary Arts Scene

Rolls-Royce partners with the Rockbund Art Museum to show the Root Sequence, Mother Tongue to the public

Automotive Rental Car Lets Kids Draw On The Upholstery

Hertz created a prototype vehicle designed to get colored on any surface in its interior

Design Volkswagen Will Debut An Electric Bus In 2022

The vehicle will be a reinterpretation of the classic VW Microbus

Technology Volkswagen Cars Will Soon Be Able To Talk To Each Other

Volkswagen will outfit all models with pWLAN technology by 2019

Health This Self-Driving Concept Car Is A Health Clinic On Wheels

Aim is a concept service platform that sets a foundation for positive health outcomes