Car body styles

Automotive Kia Partners With Amazon To Let EV Drivers Charge Up At Home

Kia electric vehicle drivers can order at-home charging units and schedule installation from Amazon Home

Loyalty & Membership Lexus Targets Younger U.S. Drivers With Comprehensive Subscription Plan

To appeal to millennial consumers, the luxury automaker is rolling out a full-service subscription-based program across the U.S. that enables a streamlined yet flexible driving experience

Design Future Ford Vehicles Could Be Designed In Virtual Reality

The automaker's use of Gravity Sketch VR design is poised to revolutionize the process, enabling designers to not only sketch in 3D but also place themselves inside of the vehicle, enabling more life-like and faster-to-market creation

Brand Activation & Immersion Volkswagen Customers Can Build Their Own e-Golf Car

Buyers can opt to experience assembling their new e-Golf alongside professionals, and get a behind-the-scenes look at Volkswagen engineering

Luxury Mercedes-Benz Pop-Up Targets Families With Kid-Sized "Dealership"

The luxury automaker hosts a pop-up at the King of Prussia Mall to let kids test drive tiny versions of their vehicles

Merchandising & Curation Acura Lets Fans Design Their Own Car On Instagram Stories

Fans of the premium vehicle brand can mock up their own customized Acura 2019 ILX on their Instagram story, availing themselves of the digital sticker packs designed by influencers and Giphy artists

Post Purchase Service & Support Audi Sport Club Offers Members Online Portal, Exclusive Event Access And More

The German luxury brand is expanding its exclusive benefits program for owners of its R and RS series vehicles, now providing an online portal for easy access to its perks like driving experiences, facilities tours, inside insights and more

Retail Lexus Offers New York Shoppers Hospitality-Focused Experience Space

Intersect By Lexus is designed to provide a cultural destination for visitors, combining dining, retail and event programming to communicate brand values through experiences and storytelling

Fitness & Sport Mercedes-Benz Taps Strava's Fitness Community To Promote C-Class Sedan

Mercedes-Benz Brazil is hoping to take advantage of the link between luxury consumers and interest in fitness-related activity, designing a socially enabled campaign for Strava's fitness app

Hotels, Hospitality & Travel Lyft To Launch Loyalty Program Offering Riders Upgrades, Free Rides And More

The ridehailing service is slated to launch a points-based rewards feature on its app by the end of the year, helping to differentiate it from competitor Uber and drive customer value

Store Experience & Design Hotel Brands Are Offering Guests Car Rentals As Part Of Room Package

Hotels from around the world are optimizing the consumer experience by including a car option with their room package, saving guests the hassle of dealing with a separate rental agency and keeping more business in-house

Banks, Insurance & Financial Services Volvo Subscription Plan Offers Drivers An Alternative To Buying Or Leasing

The Swedish automaker's S60 Sedan will be available under its subscription plan, Care by Volvo, aiming to increase value to customers by providing them with a vehicle as well as continuous support and service for a monthly fee

Packaging & Product Engagement Aston Martin Offers Customers Classic Cars In Heritage-Focused Showroom

The British car brand created a special showroom in London to promote its classic cars, responding to renewed consumer interest in its heritage vehicles while building engagement with customers

Delivery & Logistics Tesla Gets In-Demand Model 3 To Customers Faster With Internal Delivery Division

Rather than partner with an outside agency, electric car company Tesla is developing its own delivery division to help meet the surging consumer demand for its new model, and is streamlining the buying process further with a 5-minute “Sign & Drive” program