Car models

Automotive Kia Partners With Amazon To Let EV Drivers Charge Up At Home

Kia electric vehicle drivers can order at-home charging units and schedule installation from Amazon Home

Brand Activation & Immersion Volkswagen Customers Can Build Their Own e-Golf Car

Buyers can opt to experience assembling their new e-Golf alongside professionals, and get a behind-the-scenes look at Volkswagen engineering

Delivery & Logistics Arizona Residents Can Order Walmart Groceries For Autonomous Delivery

Walmart is partnering with two tech companies to pilot driverless grocery delivery in select Arizona locations

Loyalty & Membership Scooter Company Expands With Electric Car Service Launch

Capitalizing on the consumer popularity of ride-share services, Lime is offering Seattle customers an electric car option in addition to its bikes and scooters

Post Purchase Service & Support Audi Designed A Popup Charging Station For Any EV Drivers

In promotion of electric vehicles in general as well as its recently launched e-tron, the automaker offered San Francisco drivers a fully functional service station, including a concierge, demonstrations and a cafe

Packaging & Product Engagement Aston Martin Offers Customers Classic Cars In Heritage-Focused Showroom

The British car brand created a special showroom in London to promote its classic cars, responding to renewed consumer interest in its heritage vehicles while building engagement with customers

Automotive Tesla Gets In-Demand Model 3 To Customers Faster With Internal Delivery Division

Rather than partner with an outside agency, electric car company Tesla is developing its own delivery division to help meet the surging consumer demand for its new model, and is streamlining the buying process further with a 5-minute “Sign & Drive” program

Loyalty & Membership Honda Program Offers Cash Back To Those Who Charge Their Cars During Off-Peak Hours

Honda Smartcharge beta program allows electric vehicle customers to reduce the environmental footprint of charging their car while earning monetary rewards

Brand Activation & Immersion Jaguar Modifies Its Approach To Retain Its Roar As A Quieter, Electrified Brand

Faced with technology-driven upheaval, the luxury auto brand is fostering continuity between its past and future, sustaining its reputation for speed and power that consumers recognize while also offering them an environmentally friendly model

Merchandising & Curation Waze Collaborates With Fiat To Create A Navigation-Friendly Car

This is the first car to incorporate Waze into its design and technology, the navigation app being integrated into the vehicle's dashboard, and offers users a more convenient and seamless driving experience

Entertainment Volvo Concept Calms With Scent, Audio & In-Car Projection

The automaker's concept car offered an immersive experience in the interior of its new sedan, aiming to provide guests respite from the hectic Beijing environment while showcasing the brand's potential

Automotive Audi, Jaguar Or Tesla? Which Automaker Can Win The eSUV Race?

PSFK's automotive expert Dave Pinter provides an analysis on the race to the electronic finish line

Design Mercedes Differentiates In China With In-Car Tea Pot

A new car from Mercedes' Maybach division is designed for wealthy consumers in China, where EVs are favored

Retail Chevrolet Drivers Pay For Gas In-Car, Bad Snack Buying Seems Possible

Owners can select their gas pump, receive a code to unlock it and begin to fill up