car rental

Automotive Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Loyalty & Membership Lexus Targets Younger U.S. Drivers With Comprehensive Subscription Plan

To appeal to millennial consumers, the luxury automaker is rolling out a full-service subscription-based program across the U.S. that enables a streamlined yet flexible driving experience

Gaming & Play Toyota Subscription Program Gamifies Service For Car Owners

Members of the Japanese automaker's program Kinto receive redeemable points for being ecologically friendly and driving safely

Brand Activation & Immersion Hotel Brands Are Offering Guests Car Rentals As Part Of Room Package

Hotels from around the world are optimizing the consumer experience by including a car option with their room package, saving guests the hassle of dealing with a separate rental agency and keeping more business in-house

Packaging & Product Engagement Avis Teams Up With Ford To Expand Its Fleet Of Mobile Rentals

The rental service will expand its app-based connected car offering to include 35,000 Ford vehicles by the end of 2019, enabling on-demand rental for drivers as well as optimal fleet management

Delivery & Logistics BMW Lets Users Rent Or Ride-Share Its Vehicles

The ReachNow app expanded its program so that users have more options within BMW's Mobile Hub, allowing the automaker to compete in the bustling ride-sharing market