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January 16, 2019 | New York City
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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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As VP of Social Media Communications for AmEx, Mona is well versed in a variety of social media trends focusing on engagement, discovering and cultivating influencer networks, and online/offline interactions. Mona is responsible for Amex’s social media content strategy and execution across its various social media platforms including Facebook, Twitter, LinkedIn, and Instagram. Her work with celebrity artists and designers helped triple online engagement through these social channels.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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