Cars of the United States

Automotive Future Ford Vehicles Could Be Designed In Virtual Reality

The automaker's use of Gravity Sketch VR design is poised to revolutionize the process, enabling designers to not only sketch in 3D but also place themselves inside of the vehicle, enabling more life-like and faster-to-market creation

Brand Activation & Immersion Volkswagen Customers Can Build Their Own e-Golf Car

Buyers can opt to experience assembling their new e-Golf alongside professionals, and get a behind-the-scenes look at Volkswagen engineering

Merchandising & Curation Acura Lets Fans Design Their Own Car On Instagram Stories

Fans of the premium vehicle brand can mock up their own customized Acura 2019 ILX on their Instagram story, availing themselves of the digital sticker packs designed by influencers and Giphy artists

Loyalty & Membership Buick Lets Customers Pay At The Pump Without Getting Out Of The Car

For an update to GM's Marketplace system, the auto brand partnered with Exxon Mobile to let its car owners pay for gas with the press of a button from inside in their vehicle

Delivery & Logistics Tesla Gets In-Demand Model 3 To Customers Faster With Internal Delivery Division

Rather than partner with an outside agency, electric car company Tesla is developing its own delivery division to help meet the surging consumer demand for its new model, and is streamlining the buying process further with a 5-minute “Sign & Drive” program

Shopper Marketing & Promotion Mazda Virtual Test Drive Lets Prospective Buyers Journey Through The Italian Alps

A VR pop-up inside U.K. shopping centers brings the thrill of driving a Mazda to everyone, and will soon make an appearance at the brand's dealerships

Automotive GM Car Drivers Can Earn Money Renting Their Vehicles With Peer-To-Peer Service

Testing in the Chicago area, the program is an expansion of GM's existing car-sharing platform, allowing car owners or lessees to add their personal vehicles to the mix

Customer Experience Journey Ford Offers Shoppers Interactive Showroom Experiences

The manufacturer is making car-buying a more relaxed and enjoyable experience, eliminating the need for sales interactions and instead letting customers browse inventory on digital displays

Merchandising & Curation Rolls-Royce SUV's Glass Partition Lets Passengers Ride In Quiet Isolation

With the ability to be functionally altered and replete with details outfitted for high-end customers, the Cullinan reveals Rolls-Royce's expansion to the family-oriented luxury consumer

Loyalty & Membership Waze Collaborates With Fiat To Create A Navigation-Friendly Car

This is the first car to incorporate Waze into its design and technology, the navigation app being integrated into the vehicle's dashboard, and offers users a more convenient and seamless driving experience

Retail Amazon To Use Cars As Delivery Locations

New program provides alternative to doorstep drop-offs

Retail Chevrolet Drivers Pay For Gas In-Car, Bad Snack Buying Seems Possible

Owners can select their gas pump, receive a code to unlock it and begin to fill up

Beauty Bentley Introduces A Fragrance Inspired By Car Interiors

Bentley Momentum Unlimited cologne was created with scent elements including wood and leather

Design IKEA Introduces Multi-Use Bluetooth Speakers

IKEA's first audio products were designed with versatility in mind, with options to carry, hang and mount the speakers depending on need