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Analysis How Brands Like Tesla Are Bringing Owners Closer To Their Pets With Everyday Integration

From PSFK's Engaging Millennial Pet Owners report, here's how innovative brands are helping make pets a part of everyday life, from cat-calming car radios to tech-enabled dog houses

Brand Activation & Immersion Pidan's First Offline Pet Retail Shop Doubles As A Metallic Playhouse For Strays

The digital-native pet brand remade an old Shanghai slaughterhouse into an experiential retail store and playground for stray cats and dogs, featuring a feline-inspired aesthetic that houses the brand's merchandise

Food & Beverage Pet Food Brand Launches Radio Station To Calm Vet-Bound Cats

Cat Calm Radio aims to ease the nerves of pets and their owners using music specifically suited for the biological makeup of felines

Shopper Marketing & Promotion KFC Invited Viewers To Take Control Of Its Cat-Themed Live Stream Using Emojis

The activation involved cats playing on a massive, robotic Colonel Sanders climbing structure and encouraged viewer participation

Op-Ed Op-Ed: Focusing Trends For Bigger Ideas

Macro trends are so broad that they are difficult to action against, but specific angles can truly differentiate a business, says PSFK founder Piers Fawkes

Interview Interview: How Human Trends Have Migrated To The Pet Business

Petrics CEO Ed Hall discusses how wellness and fitness tracking trends among humans are influencing products and services for pets

Advertising LA’s Top Architects Create Cat Shelters To Raise Funds For Strays

The unique shelters are designed, donated and auctioned to help raise funds for homeless cats in Los Angeles

Design IKEA Has Launched A Furniture Line For Pets

The LURVIG collection line introduces a brand new series of furniture items ideal for the family's pet

Grocery, Convenience & Supermarket How Cities Would Suffer If Corner Shops Died Out

As the inventors of Bodega learned yesterday, people feel that real corner shops actually matter to cities in a way supermarket chains and automated cabinets never can

Retail Chill Out With Your Feline Friend And Enjoy A Cat Wine

Two brands have launched a range of non-alcoholic wines specifically for people's pets

Technology PSFK 2017 Speaker Interview: Why Brands Should Focus On The "Why"

We picked PSFK 2017 speaker & Google Strategic Planning Director Abigail Posner's brain on consumers' 'fascination with the familiar'

Work How Alexa Is Making The Workplace Better

Pandera Systems is a startup leveraging voice interfaces to restructure the flow of data for better workflow

Health Wearables Keep Track Of Your Pet's Health

A Kickstarter campaign wants to help pet owners understand fundamental details they could easily miss about their cats and dogs

Home Virtually Care For Your Pets Even When You Are Away

Never leave your animals unattended at home with this camera and app combo that dispenses treats and play toys

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