cbd

Analysis Alternative Wellness Isn't Just For Millennials—Here's How Cannabis Brands Are Catering To Boomers

Innovative brands are making alternative wellness available to all, and even designing special tools and offers for ailments specific to older consumers

Brand Activation & Immersion Meet The First Label Launching With The New Brandless Marketplace

Plant People's CBD products are new for Brandless—they come labeled. But the partnership is helping both companies reach new audiences and bring sustainable wellness to all

Health Inside The New Brandless Marketplace And The Decision To Launch With CBD

PSFK speaks to the digital native known for its low-cost everyday essentials about launching a marketplace that sells merch from partnered brands, touching on the retailer's aim to become the #1 destination for CBD wellness products

Case Study Casper Wants To Help Customers Get Better Sleep With Foray Into CBD

The DTC mattress brand now offers CBD gummies, which were created in collaboration with edibles company PLUS, to make sleep easier

Consumer Goods Local Madison Stores Are Educating Customers With First-Ever CBD Festival

Two local stores are teaming up to host CBD Madison, an event that will educate visitors through expert panels, plenty of CBD vendors plus a special yoga class

Features Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

Design Dosist Expands Its Wellness-Focused Cannabis Store Experience

The cannabis brand now has two Los Angeles locations centered around six proprietary blends of marijuana-derived oil, aiming to bring its education and discovery-led wellness experiences to more consumers

Packaging & Product Engagement Cannabis Delivery System Omura Caters To Upscale Consumers

The functionality-focused brand allows dosage-controlled cannabis delivery, positioning itself for a wider audience of premium customers

Beauty Sephora Increasing CBD And Cannabis-Related Merchandise

In response to the popularity of cannabis-related goods among its consumers, the beauty store is expanding its CBD category with the newly launched Saint Jane luxury brand

Interview Interview: DTC Cannabis Brand Feals On Making CBD Approachable For All Consumers

PSFK speaks to one of Feals' co-founders to learn about how the brand diversifies itself in an increasingly crowded space by prioritizing approachability through consumer education and offering a live, human-staffed CBD hotline

Cafe & Restaurant How Retailers Like Charlotte's Web Are De-Mystifying Cannabis Consumption With Edible Engagement

From PSFK's Infusing Cannabis & CBD Into The New Brand Experience report, here's how today's cannabis retailers are using food-related activations to familiarize consumers with the popular plant

Merchandising & Curation How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

Shopper Education & Assistance How One CBD Brand Is Expanding Into Women's Lifestyle By Embracing Sleep

Sagely Naturals is strategizing its place in the CBD market, marshaling DTC and wholesale tactics while focusing on expanding in the sleep category to edge out competition

Op-Ed Op-Ed: Walgreens, CVS Vie To Offer Store Customers CBD

Author Jeffrey Hill offers updates on Walgreens' and competitor CVS' moves to sell CBD products in-store, part of the former's overarching strategy to better meet customer needs and diversify product range