celebrity

Advertising Op-Ed: Why Brands Should Bet On Virtual Influencers

Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand

Brand Activation & Immersion Shirting Brand Grayson Is Pioneering A Women-First, DTC-Wholesale Hybrid Retail Strategy

The accessible women's shirting brand is launching direct-to-consumer and through carefully chosen retailers from the get-go in order to maintain brand value while engendering successful business

Analysis How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Entertainment How Brands Like Peloton And NTWRK Build Community With Livestream Content

Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience

Gaming & Play Players Can Brush Shoulders With Celebrities In A Social Virtual Reality World

Staramba is a digital platform where members can buy virtual real estate next door to famous soccer players, musicians and more, training with Cristiano Ronaldo or hanging with Paris Hilton

Beauty How Brands Like Tommy Hilfiger Are Driving Sales With Interactive Digital Drops

Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products

Fashion & Apparel How Platforms Like Yahoo Use Video Content To Enable Influencer-Driven Commerce

Shoppable content is getting a boost from influencers and celebrities promoting products and services via interactive platforms

Fitness & Sport Nike Launches Docu-Like IGTV Series Featuring Everyday Athletes

The activewear retailer is aiming to engage a younger audience by featuring inspiring stories of everyday consumers overcoming obstacles to meet athletic goals on its IGTV channel

Events Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Food & Beverage How Brands Are Focusing On Live-Stream Content To Generate Excitement And Drive Sales

From fashion and beauty retailers to the realm of food and beverage, brands are focusing their efforts on enabling live shoppable content, catering to the instant gratification trend among consumers as well as building better rapport with their audience

Retail Everyday Consumers Can Monetize Posts With Visual Shopping App

Screenshop, which turns fashion photos into shoppable lists of similar items, has added a social element to its e-commerce app

Interview Interview: How A Weekly Newsletter Became A Parenting Media Brand

Michael Rothman, co-founder of Fatherly and speaker at our upcoming CXI 2018 conference, discusses the strategy behind building a digital lifestyle brand for millennials

Advertising 4 Entertainment Ideas Engaging Fans Far From The Screen

PSFK rounds up a few of the newest products and innovative advertising from the entertainment industry this month

Op-Ed Why Content Creators Are Looking Inward For Authentic Stories

Storyblocks CEO TJ Leonard examines why authenticity and representation inspired content creators more than ever in 2017

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