As VP of Social Media Communications for AmEx, Mona is well versed in a variety of social media trends focusing on engagement, discovering and cultivating influencer networks, and online/offline interactions. Mona is responsible for Amex’s social media content strategy and execution across its various social media platforms including Facebook, Twitter, LinkedIn, and Instagram. Her work with celebrity artists and designers helped triple online engagement through these social channels.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.
In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Strategist Conner Dial explore how innovative brands and retailers are eliminating time-consuming supply chain hierarchies, consolidating communication and inventory across channels and leveraging data-enabled technologies