Centralized computing

Delivery & Logistics Blue Moon Beer Drinkers Can Shop Its DTC Online Store

Molson Coors debuted an ecommerce platform for its Blue Moon brand, with plans to integrate shopping capabilities into its social media campaigns as well

Loyalty & Membership Philanthropy Platform Lets Millennials Swipe Right To Donate

Millie is making donating to charity as simple as swiping right, targeting millennials with a mobile-friendly user format and online payment service

Brand Activation & Immersion LinkedIn Hosts Coworking Popup For Job Hunters

The networking website will take over a London pub, where job seekers can apply for positions, take headshots and chat with professionals

Hotels, Hospitality & Travel Personal Concierge Platform Offers Travelers On-Demand Mobile Agent

Elves is a chat-based mobile platform that combines human assistance with AI to enable round-the-clock travel assistance, from booking flights to arranging for airport pick-up

Merchandising & Curation 1-800-Flowers Shoppers Can Talk Or Chat To Order This Valentine's Day

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Fashion & Apparel Storr Turns Social Media Into A Peer-To-Peer Selling Platform

The platform allows for everyday social media users and influencers to market products from over 100 brands, democratizing ecommerce influence and channels while letting consumers choose what to promote

Analysis How Brands Like Marriott And Standard Hotels Cultivate Community Through Group Activations

Harnessing the power of community, brands and establishments are cultivating their own networks for customers that enable sharable and memorable experiences

Food & Beverage Sparkling Ice Fans Can Access Customized Drink Recipes Through Voice Activation

As part of its packaging and ingredient revamp, Sparkling Ice launched voice apps for Google Assistant and Amazon Alexa, offering cocktail and mocktail recipes for customers

Advertising How Brands like Perrier Are Using Digital Engagement To Encourage Product Sampling

Brands are taking a DTC marketing approach to make food and beverage samples accessible to online consumers

Post Purchase Service & Support MR PORTER Is Using Facebook Messenger To Help Shoppers Choose Gifts

The Style Assistant is the curated men's apparel site's latest digital tool designed to help further streamline the CX, offering shoppers a transaction bot that identifies the right gifts based on typologies and contextualized questions

Retail Levi's Customers Can Create Customized, Shoppable Pinterest Boards

Styled by Levi’s is a digital styling tool that uses customers' Pinterest data to curate shoppable style boards linking to Levi's products, aiming to enable purchase-driving visual discovery

Shopper Education & Assistance Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results

Estrella Jalisco took on negative stereotypes on Facebook about Mexicans by creating pages, groups and sites to celebrate its country's heritage, altering the search results to be more positive

Grocery, Convenience & Supermarket Amazon To Let Customers Use Cashless 'Pay' Service With Brick-And-Mortar Retailers

The mega etailer is building out its cashless Amazon Pay function to allow customers digital wallet transactions at brick-and-mortar retailers like restaurants and gas stations, hoping to compete with Google and Apple's digital in-store payment options

Entertainment Genies Social Avatars Let Friends Chat In 3D And Dress Themselves In Gucci

Genies is the world's first social app that marshals AI to enable avatar-to-avatar communication between users, allowing them to customize 3D digital clones and even dress themselves in Gucci's latest wares