Brand Activation & Immersion Kellogg's Teams Up With Celebrity Chef To Offer Cereal Culinary Event

To benefit the No Kid Hungry campaign, Food Network personality Duff Goldman will offer a cereal-based full-course menu for Kellogg's NYC guests

Advertising Cheerios Are Giving Out Wildflower Seeds To Help Honey Bees

The cereal brand's new campaign is doing its part to help bees by giving out millions of seeds in an effort to start rebuilding the population

Advertising RFID-Rigged Park Uploads Skateboarders’ Tricks To Facebook [Video]

The first-ever glow in the dark skate park in Australia is connected to social networks.

Technology Cap’n Crunch Launches Late-Night Youtube Talk Show

Cereal brand makes a comeback aimed at an adult audience.

Retail Cereal Brand Accepts Photographs As Money

Weetabix invites shoppers to trade pictures of its On The Go biscuits for new packs of the actual snack.

Advertising Musician's Tweet Inspires Kellogg's To Make Him A Personalized Cereal

A social media + brand success story results in an uncanny breakfast treat called 'Totes Amazeballs.'.

Gaming & Play Puffin Brings Bite-Sized Literature to UK Cereal Boxes

British supermarket Asda, Penguin UK imprint Puffin, and the estate of Roald Dahl have teamed up with the hopes of reinvigorating literature in the eyes of younger audiences.

Advertising Kellogg's to Laser Etch their Logo on Individual Corn Flakes

Cereal maker Kellogg's is planning to laser etch their logo on individual Corn Flakes in an effort to set themselves apart from imitations and generic brands.