challenge

Advertising Campaign Challenges Programmers To Break A Code To Receive Free Snacks

Popcorn brand Halfpops has created a contest for talented coders with a prize of a month worth of treats

Video Beer Company Serves Up Its Own Twist on the ALS Ice Bucket Challenge

Czech brew brand Two Tales completes the feat by swimming through some of the world's coldest waters

Design GE Crowdsources The Design Of Sophisticated Airplane Parts [Pics]

Leading innovation company look to the maker community for 3D-printed schematics.

Technology Four Chan Creator Designs Social iPad Drawing App

Draw Quest created by start-up genius Chris Poole challenges tablet owners to draw a new picture every day.

Advertising Heineken Challenges Fans To Meet Someone From Every Country, In One City

The beer brand challenged two guys to meet someone from 194 different countries in 2 weeks, without leaving Amsterdam.

Advertising Photographers Show Reality Behind Perfect ‘Advertised’ Bodies [Gallery]

Dagmar Keller and Martin Wittwer challenge print ad norms by layering seemingly 'flawless' fashion ads onto their own figures.

Technology Turn Your Smartphone Into A Virtual Basketball

ING's latest campaign for the German Basketball League has hundreds of smartphone users "throwing" their phones to a billboard for a free throw challenge.

Technology Pharma Company Gamifies Its Reseach Through A Crowdsourced Competition

Boehringer Ingelheim is partnering with online platform Kaggle to challenge the internet to solve a complex biological problem.

Gaming & Play GPS Powered Fitness Games Use Social Motivation As Impetus [Future Of Gaming]

Pulswatch has created a GPS powered wearable smart sensor that allows users to set fitness goals, track their workouts and challenge one another to one of four interactive running games which spur continued exercise.

Interview Does Best Buy Need To Evolve In Order To Stay Afloat?

Faced with falling sales, Best Buy's CMO explains the retailer's attempt to redefine itself and regain its competitive edge.

Advertising Will Fast Food Chains Make Kids' Meals Healthier?

The National Restaurant Association challenges chains and restaurants to create healthier meals for children.

Design The Tightening Feedback Loop Of Popular Culture

CP+B's Mathew Ray talks with PSFK in anticipation for his upcoming presentation at our Future of Mobile Marketing Salon in Austin.

Retail The Betacup Challenge: How To Eliminate Disposable Coffee Cups

The Betacup Challenge is an effort to reduce the number of non-recyclable coffee cups thrown away by developing a better alternative.

Advertising Bicycle Beats Helicopter

The São Paulo Intermodal Challenge was simple: get from point A to point B as quickly as possible – during rush hour – using the mode of transportation of your choice.