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Analysis How Brands Like Tommy Hilfiger Invest In The Future With Innovation Mentorship

From PSFK's Accelerating Innovation In Retail report, here's how today's leading brands are fostering new innovation by creating programs, coalitions and events that support emerging talent

Advertising Pandora Lets Listeners Choose And Skip Ads Through Voice

As part of its investment in a consumer ecosystem, the music platform will test interactive commercials that let listeners dictate their ad preferences

Automotive Join PSFK For Automotive CX Immersion & Ideation Sessions, April 18

As part of this multi-segment session, professionals who work at brands, retailers and solution providers can expect to discuss CX in the auto industry and the implications in an off-the-record atmosphere

Delivery & Logistics Interview: How An AI Robotics Company Is Pioneering A Future Of Autonomous Delivery

Nuro co-founder and president Dave Ferguson explains why automated delivery for consumer goods like grocery and beyond is poised to provide next-level accessibility and convenience at reduced cost, all while improving safety, creating jobs and reducing pollution

Cafe & Restaurant AI Takes Drive-Through Orders At Elevated Fast Food Restaurant

The machine-learning system at Colorado's Good Times Burger & Frozen Custard aims to streamline the drive-through process, asking fewer questions to curb error and allowing for human intervention if needed

Brand Activation & Immersion How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities 

Fashion & Apparel Clarks Will Teach Kids Language And Literacy While Fitting Their Shoes

Helping drive foot traffic while promoting children's education, Clarks is the first retailer to implement a U.K. government initiative that helps kids learn language and social skills through interacting with trained store associates

Interview How Understanding The Power Of Marketing Helped This Brand Strategist Deliver Success

SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry

Features Interview: IKEA On Collaborating With Innovative Startups To Build Products For A Better World

PSFK speaks to IKEA of Sweden's manager of new business projects to learn about how its Bootcamp program finds and supports startups with the potential to enhance the accessibility and sustainability of the retailer's offerings

Retail How An Education In Branding Helps One SVA Grad Identify New Opportunities For Clients

Cheryl Johnson tells PSFK about her experience in SVA's Masters In Branding Program and how it informs her career in brand strategy and business development

Packaging & Product Engagement Vending Machine Concept Turns Instagram Into Real Life Products

"As Seen On IG" is a new pop-up vending machine that lets people "buy" likes, followers, and hashtags to promote an upcoming documentary

Loyalty & Membership PSFK Retail Conference Preview: How Eileen Fisher Enables Conscious Retailing

Ahead of presenting at PSFK's Future of Retail 2019 Conference next month, Eileen Fisher's Vice President, Amy Hall, shares how the brand manages to balance profitability with sustainability, and drive engagement by providing solutions to consumer demand for ethical, transparent retail

Shopper Marketing & Promotion How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling

For SVA Masters In Branding grad Jenna Halbert, building brand strategies at Reddit is a natural extension of her background in marketing and design

Shopper Education & Assistance Kickstarter Resource Center Helps Companies Implement Sustainable Practices

The platform supporting startups is offering members an Environmental Resources Centre to advise them on eco-friendly practices in manufacturing, packaging and more, responding to consumer demand for brand sustainability and transparency